Picture a world where families and pets can savour the great outdoors without the constant annoyance of mosquito bites. That’s precisely what Free Me Company has delivered to the UAE market with its flagship product – Free Me Citronella & Lemongrass Mosquito Repellent. It is the only UAE-manufactured, plant-based, and DEET-free mosquito repellent available in a 250ml bottle that surpasses its competitors in both size and price.
Founded by Shona Hind, Free Me was born from a personal struggle. After years of dealing with mosquito bites and seeing others face the same challenges with ineffective, chemical-laden products, Shona was determined to offer a solution. She launched Free Me in November 2020, and in less than a year, the product became the No. 1 seller on Amazon UAE, achieving this feat organically by June 2021.
Since then, Free Me’s success has soared, and here are some key milestones and success indicators:
- 2023 Spinneys Incubator Program Winner – This accolade brought Free Me to community store shelves across the UAE.
- New supplier agreements with Boots Pharmacies and Dubai Duty-Free cemented Free Me’s position as a household name.
- The brand’s FlyFree repellent for animals is proving to be a huge success, adding to the company’s sales growth. Formulated with additional organic essential oils, FlyFree has become the go-to product for protecting horses, camels, and dogs from flies and ticks.
- Revenue Growth: Sales revenue doubled from 2021 to 2022 then trebled for 2023 from Free Me company’s first year.
- Free Me’s gross profit margin rose from 51% in 2023 to 75% YTD in 2024, demonstrating the business’s financial health.
- Distribution: With a contract offer from a global distributor, Free Me is on the brink of international expansion.
- Shark Tank Dubai Season 2 Participant. Show airing October 2024.
The global market for mosquito repellents is projected to reach $9 billion by 2029, while the pet market, where Free Me also has a strong presence, is valued at a staggering $225 billion. Free Me is perfectly positioned to tap into these expanding markets, thanks to its proven success in the UAE.
As Free Me sets its sights on international markets, the brand is ready to scale its business and dominate the mosquito repellent sector globally. All while promoting sustainability and eco-friendly alternatives that really work.
