Firm eyes new growth in MEA region
Fujifilm Middle East and Africa has opened new regional headquarters and a training facility at Expo City Dubai. The move strengthens the Japanese company’s presence in the MEA region and underscores Dubai’s role as a growing centre for technological development and healthcare innovation.
The new site includes the Fujifilm Technology Centre, which will serve as a training hub for staff, partners, and users from across the Middle East, Africa, Europe, and Asia. It is designed to support hands-on demonstrations and technical education across Fujifilm’s key product lines, including medical imaging, printing, and AI-driven diagnostics.
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Fujifilm has expanded rapidly in the region, doubling its workforce across the UAE, Saudi Arabia, Qatar, Egypt, Morocco, and South Africa over the past five years. The company is preparing to launch its AI-powered NURA screening centres in the Middle East, aimed at improving early disease detection and healthcare outcomes.
Speaking at the inauguration on June 11, 2025, Japan’s ambassador to the UAE, Ken Okaniwa, noted that the investment reflects the strong ties between the UAE and Japan. He added that Fujifilm’s expanded presence could contribute to improvements in healthcare and industrial development across the region.
The newly opened Fujifilm Technology Centre is equipped with Fujifilm’s latest solutions, offering training sessions and live demonstrations. According to Masataka Akiyama, President and CEO of Fujifilm Europe, the Dubai base will also facilitate collaboration with professionals from other regional offices in Egypt and Morocco.
Fujifilm recorded strong financial results in 2024 and expects continued growth in 2025. The new headquarters are expected to play a role in maintaining that performance, particularly through closer engagement with local and regional stakeholders.
Michio Kondo, Managing Director of Fujifilm Middle East and Africa, said the new space will support training, partnerships, and development efforts focused on digital health and imaging.
In Saudi Arabia, the company signed six memoranda of understanding with leading healthcare institutions at the end of 2024. The agreements aim to enhance digital health systems, streamline workflows, and support better clinical outcomes.
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Expo City Dubai, a legacy site of Expo 2020, is being developed as a centre for sustainable living and global innovation. Officials from Expo City said the addition of Fujifilm aligns with the district’s goal of hosting businesses focused on knowledge sharing and advanced technology.
Fujifilm also plans to recruit new staff to support the Technology Centre’s operations, reinforcing its long-term commitment to workforce development in the region. The facility is expected to play a central role in expanding Fujifilm’s services and in building regional technical capacity in the health and imaging sectors.
Hero image: Fujifilm and Expo City Dubai stakeholders cut a red ribbon to symbolise the launch of the new Fujifilm regional headquarters at Expo City Dubai on June 11, 2025. Credit: Arnold Pinto
