Unapologetically feminine, Malone Souliers’ SS24 Main collection takes Victorian-era fashion codes and filters them through a modern lens. Elegant silhouettes, delicate embellishments, and an enchanting pastel-tinted colour palette work in harmony to concoct a dreamy offering of shoes and handbags.
This collection invites the wearer to embrace the romance and opulence of traditional 19th century design, a sentiment reflected in the accompanying campaign. Within the grounds of a traditional English manor house, an abundance of lush greenery and neat topiary set the scene for sophisticated strolls and unexpected encounters.
Whimsical and charming, shoes and handbags can be found perched atop pruned hedges, stone statues, and sleek columns. Capturing the mood, the Audrey handbag, Perla wedge and Uma mule are presented in a floriography-inspired printed canvas. Pearl-studded grosgrains bestow the classic Maureen and Uma mules, perfectly at home in the verdant outdoor setting.
Exuding drama and poise, the Vesper slingback is enveloped in glittering mesh, and styled with a wide- brimmed hat and elbow-length gloves. The same satin and crystal embellishments adorn the Vega mule.
Elsewhere, powdery lilac and pale-blue satins define the Patricia mule and strappy Riley sandal – along with their matching handbags, the Audrey mini and Divine clutch. Finally, our signature straps are woven into new styles West, Vera and Whitney, while the Noah maintains a classically chic sensibility.
Commenting on the campaign, Coco Fong and Valerio Bava, Co-Creative Directors, say: “Set against the enchanting backdrop of a country mansion and its stunning topiary garden, our SS24 campaign captures the model’s blissful wanderings. We wanted to convey the joy and effortless elegance of the collection”.
The Malone Souliers SS24 collection launches on the 7th March 2024 online at malonesouliers.com and Harrods concession in Shoe Heaven.
