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GMG showcases its commitment to holistic well-being

Dubai, UAE – January 31, 2023: GMG, a global well-being company retailing, distributing, and manufacturing a portfolio of leading international and homegrown brands across sport, food, and health sectors, has announced its participation in Arab Health 2023 from January 30 to February 2 at the Dubai World Trade Centre.

At its dedicated stand, visitors can explore GMG’s vision of providing a 360-degree, holistic approach to supporting well-being through nutrition, vitamins, supplements, and more. GMG’s health division recently became ‘GMG Health and Beauty’, expanding its portfolio into categories such as bath & body care and supplements. GMG also recently launched glu, a beauty, cosmetic, and personal care e-commerce platform.  

Mohammad A. Baker, Deputy Chairman and CEO of GMG, said: “The regional health industry is transforming rapidly, with consumer behavior shifting towards preventative care and well-being. Our participation at Arab Health aims to highlight our commitment to catering to the shift in customers’ priorities. Our diversified portfolio of health and now beauty products is a testament to GMG matching and exceeding customers’ demands as a one-stop shop for all well-being products.”

GMG Health and Beauty also includes homegrown concepts like Arabella Pharmacy, Supercare Pharmacy, and Good Health, as well as in-house distribution arms, Vitamed and Beauty Bar, while having exclusive distribution rights for some of the world’s leading supplements and nutrition brands. At Arab Health 2023, GMG will also showcase a wide range of bath and body, fitness and nutrition, and skincare and beauty categories, including brands such as Bubbles & Co, Fizzi, Bluebonnet, New Chapter, The Organic Pharmacy, Talika, and Tiny Cake. As part of an ambitious regional growth strategy, GMG plans to expand its healthcare distribution arm into Saudi Arabia, Kuwait, Bahrain, and Qatar this year.

In the aftermath of the COVID-19 pandemic, the health industry experienced a significant shift from curative to preventative care, with more consumers actively changing their attitude to fitness and well-being. A global survey captured the changing consumer habits, with 62% of individuals saying that they have made significant lifestyle changes toward improving their health post-pandemic. Approximately one in three said they were eating healthier food, while 28% said they had increased their exercise frequency during the pandemic.

GMG has responded by positioning GMG Health and Beauty as the ultimate destination for quality health and well-being products and services. Supercare remains the leading family well-being destination in the UAE, backed by a 45-year legacy. Meanwhile, Good Health is a pioneer in herbal remedies and dietary supplements, while Arabella Pharmacy provides natural, organic health products.

GMG’s first foray into the health industry was in 1980 when it launched Al Khayyam Pharmacy to improve access to medicine in Dubai, UAE. A decade later, Al Khayyam Pharmacy was rebranded to Supercare Pharmacy, and its reach gradually expanded across the UAE. The conglomerate introduced its homegrown concept Good Health in 1992 and relaunched Arabella Pharmacy recently.

The GMG Health and Beauty stand at Arab Health 2023 is located at the Concourse level at Booth C72.

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