INEOS Automotive And Belstaff In New Partnership
Grenadier 1924 4×4 Revealed
INEOS Automotive has unveiled a partnership with iconic British heritage brand Belstaff, featuring the limited-edition Grenadier 1924 limited edition 4×4.
The collaboration between INEOS Automotive and Belstaff underscores a shared commitment to innovation and heritage, bringing together the best British design and engineering prowess.
With only 1,924 units slated for production, the Grenadier 1924 celebrates Belstaff’s century of timeless style and adventure. Each vehicle will bear a unique limited edition number and distinctive Belstaff centenary badging, ensuring exclusivity for fortunate owners worldwide.
Building on the Grenadier’s reputation for rugged performance and versatility, the 1924 edition embraces the spirit of Belstaff with striking design elements.
Jackets’ Inspiration
Drawing inspiration from Belstaff’s iconic Trialmaster and Fieldmaster jackets, this limited edition model boasts a bold contrasting colour palette of Magic Mushroom and Inky Black.
Watch the teaser video here:
Gloss black diamond-cut alloy wheels, a dechromed black grille trim, and dark grey skid plates enhance its distinctive aesthetic.
Inside the cabin, the Grenadier 1924 pays homage to Belstaff’s heritage. The interior exudes sophistication and artisanry, featuring a dark green finish on the dashboard, centre stack, overhead console, door cards, and black saddle leather trim on the steering wheel and handbrake grip. A dark grey headlining completes the look, adding a touch of refinement to the rugged charm.
‘Good Company’
Lynn Calder, CEO of INEOS Automotive, expressed excitement about the collaboration: “Style that lasts a century deserves to be celebrated, and the Grenadier 1924 is both great looking and a seriously assured drive. Belstaff has been trusted by generations of bikers, sportspeople, and trendsetters, so we know we’re in good company.”
The unveiling of the Grenadier in 1924 marks a significant moment in the partnership between INEOS Automotive and Belstaff, two British brands renowned for their commitment to authenticity and quality. Both share a common ethos of creating products designed to endure the test of time.
Enthusiasts and collectors will have the opportunity to experience the Grenadier 1924 firsthand at a centenary event in Stoke-on-Trent, Belstaff’s birthplace.
Hosted between May 24 and 28, 2024, the event promises an immersive brand experience. It will feature rare pieces from Belstaff’s illustrious history alongside talks, screenings, and workshops.
Following its public debut, the Grenadier 1924 will be available for order globally from June 26, 2024, through authorised INEOS retailers and the official INEOS website.
Founded in 2017 by INEOS Chairperson Jim Ratcliffe, INEOS Automotive produces 4×4 vehicles engineered for today’s rugged and lifestyle demands.
With a focus on durability, reliability, and off-road capability, the company’s flagship model, the Grenadier, has garnered acclaim for its rugged performance and versatility.
INEOS Automotive is a subsidiary of UK-based INEOS, a global leader in petrochemicals and speciality chemicals.
Established in 1924 in Stoke-on-Trent, UK, Belstaff is renowned for its commitment to quality and artisanry. From protective suits for race-car drivers to insulating clothing for mountaineers, Belstaff has equipped adventurers with apparel designed to withstand the rigours of life’s pursuits.
Featured image: The Grenadier 1924 will be available for order globally from June 26, 2024. Credit: INEOS Automotive
