May 28, 2024
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IQ Robotics and Brands For Less Group sign robotics agreement

BFL Group to deploy logistics robots in Saudi market entry

September 11, 2023: UAE-based IQ Robotics (part of IQ Holding), a leader in AI-driven, fully automated logistics solutions, has inked a milestone agreement with Brands For Less Group (BFL Group), the Middle East region’s largest off-price retailer.

The multi-million-dirham agreement – the company’s fourth collaborative robotics transformation – aims to facilitate BFL Group’s expansion into Saudi Arabia.

The transformation includes deploying 130 state-of-the-art robots to help facilitate the processing of omnichannel orders, resulting in higher customer satisfaction.

Fadi Amoudi, CEO of IQ Robotics, said: “Following our successful venture in the UAE, we are thrilled to progress upon our groundbreaking partnership with Brands For Less Group as we embark on an extraordinary journey to establish a centre of excellence in Riyadh to cater to the burgeoning e-commerce demand in Saudi Arabia.”

Digital transformation

The new agreement underscores the growing demand in the Middle East region for digital transformation in the logistics and supply chain sectors.

Ayman Beydoun, Deputy CEO & Group COO Of BFL Group, said: “We are excited to partner with IQ Robotics to usher in a new era of retail in Saudi Arabia.

“With the help of robotics technology, we can create a more efficient, customer-centric, and sustainable retail experience. We believe this partnership will help us shape the future of retail in Saudi Arabia and beyond.”

As a leader in supply chain solutions, the company remains at the forefront, ensuring businesses like BFL Group are exceptionally positioned to capture opportunities in emerging markets.

Featured image: (L-R) Fadi Amoudi, CEO of IQ Robotics and Ayman Beydoun, Deputy CEO & COO of BFL Group, signed the agreement at Seamless Saudi Arabia 2023. Image: IQ Robotics

About IQ Holding:

IQ Holding is a leading logitech enabler, revolutionising the MENA region’s e-commerce landscape.

The entity’s businesses, namely IQ Fulfillment, IQ Robotics, and IQ Hybrid aim to be the first in the region to offer and leverage the latest logistics technologies powered by robotics and AI to provide cutting-edge, customised, cost-efficient logistics solutions, bolster supply chain capabilities, and foster exponential growth across e-commerce businesses, regardless of their size or scale.

    Middle East News 247

    Middle East News 247

    Middle East News 247 delivers the latest business and lifestyle news and essential infotainment for, and from the Middle East region, with key focus on the GCC nations: United Arab Emirates (UAE), Saudi Arabia, Qatar, Bahrain, Kuwait, and Oman.
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