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The Ice Academy in Arjeplog, Sweden, is the ultimate way to exploit the most desirable, advanced and capable iteration of Jaguar performance vehicles. Learn to drift around various handling tracks along with trying out your skills on the circle and slalom.

Three-day driving adventures are now available to book for February and March 2023. A two day experience is also offered. Each one brings the chance to explore the full capabilities of the Jaguar F-PACE, Jaguar F-PACE SVR, Jaguar F-TYPE R and Jaguar I-PACE.

David Griffiths, Brand Experience Senior Manager said: “The exhilarating thrill of ice driving from behind the wheel of the latest Jaguar will take your breath away.  Whichever ice drive you choose, you’ll be honing your winter driving skills in the most visceral way imaginable.”

Each experience also visits the Jaguar Land Rover Cold Climate Test Centre – the secret zone where new models are tested to extremes ahead of release.

Clients can curate their adventure by adding further experiences to their itinerary. Take the controls of a powerful snowmobile for an exhilarating journey through the frozen landscapes of Arjeplog. Or swap horsepower for husky power and enjoy the thrill of controlling a dog-sled team as it races through the wilderness.

All ice drives offer authentic Swedish accommodation at the Hotel Silverhatten, with stunning views of lakes and mountains to enjoy when not sliding around the frozen tracks.

Clients can share the adventure of a lifetime with a non-driving companion. There’s a plus-one itinerary with a choice of daily Arctic activities while you’re honing your skills behind the wheel.

Book your Jaguar Ice Academy Experience here: jaguar.com/experiencesweden

Prices from £3,695 per person (excluding flights, visa fees and travel insurance).

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