A US customer buys the five millionth Jeep Wrangler SUV
Landmark achievement coincides with 2024 Jeep Wrangler launch
In the United States, a retail customer in Camden, New Jersey, has purchased the five millionth Jeep Wrangler, a 2023 Jeep Wrangler Rubicon 4xe 20th anniversary edition in Earl exterior paint.
Announcing the record-breaking sale on August 31, 2023, the Jeep automotive brand stated that the new owner would receive AED18,400 ($5,000) worth of Jeep Performance Parts by Mopar and lifetime Jeep Wave customer care benefits.
2024 Jeep Wrangler
This milestone achievement for Jeep coincides with the launch of the all-new 2024 Jeep Wrangler, which will be sold in markets worldwide later this year.
Jeep is owned by Stellantis, the multinational automotive manufacturing corporation headquartered in Amsterdam, Netherlands, an alliance between the Italian–American conglomerate Fiat Chrysler Automobiles (FCA) and the French PSA Group.
As of 2022, Stellantis was the fourth-largest automaker by sales worldwide, behind Toyota, Volkswagen Group, and Hyundai Motor Group.
Jim Morrison, Senior Vice President and Head of Jeep brand North America said: “With five million Wranglers sold, the Jeep brand continues to grow fuelled by the unwavering passion of the Jeep global community.
“With legendary 4×4 capability, open-air-freedom and a timeless design, the Wrangler embodies the Jeep brand’s spirit and soul.
‘Having fun out there’
“Over 80% of the five million Wranglers sold since 1986 are still on the road, having fun out there and showcasing the amazing staying power of the vehicle. Our new 2024 Wrangler raises the bar again as the most capable Wrangler yet, with more technology, safety features and refinement,” Morrison added.
The Jeep Wrangler is the flagship off-road model of the Jeep brand and has been one of the most recognisable nameplates in the global automotive industry since its unveiling at the 1986 Chicago Auto Show as a 1987 model, replacing the Jeep CJ and continuing the legacy established by the original 1941 Willys MB.
Jeep Wrangler history
The first Jeep Wrangler, with the model code YJ, entered the production line 37 years ago at the American Motors Corporation factory. The YJ went on to sell 630,000 units between 1987 and 1995.
It was followed by the TJ in 1996, the JK in 2006 and the JL in 2017, each new generation building on a legendary history through an unmatched combination of off-road capability and authentic Jeep design.
Since the Wrangler YJ’s introduction as a single two-door model with two engine options – a 2.5-litre four-cylinder and a 4.2-litre inline six-cylinder – Jeep has designed each subsequent iteration of the Wrangler to be even more refined and comfortable for daily use while providing customers with exceptional off-road capable and an iconic SUV.
The all-new 2024 Jeep Wrangler offers more capability, more advanced technology features and more refinement than ever before, with a lineup that includes Sport, Sport S, Sahara, Willys, Rubicon, new Rubicon X, High Altitude and Rubicon 392 region-specific parts.
Diverse powertrain options
From the electrified 4xe plug-in hybrid to the V-8-powered 470-horsepower Rubicon 392, the new 2024 Jeep Wrangler – available in North America later this year – offers the most diverse powertrain options in the off-road segment, giving Wrangler customers the ability to choose the propulsion system that best suits their lifestyle.
The Jeep Wrangler, among the world’s most capable and recognised off-road vehicles, delivers unique off-road capability and is produced with over 80 years of 4×4 engineering excellence.
New for the 2024 model year, the Wrangler comes with its first full-float Dana rear axle, available factory-installed 8,000-pound-capacity Warn winch and increased 5,000-pound tow capability.
More comfort
The 2024 Wrangler offers more comfort and safety features with 12-way power-adjustable front seats, standard 12.3-inch Uconnect 5 touchscreen radio and standard side curtain airbags in the first and second rows.
Powertrain options include a 3.6-litre Pentastar V-6, a 2.0-litre turbocharged inline four-cylinder engine, a 6.4-litre V-8 and the electrified Wrangler 4xe, which uses a 2.0-litre turbocharged petrol engine, two electric motors and a high-voltage battery pack to deliver 33km of all-electric range and 78km per gallon equivalent.
All Jeep models will feature an electrified variant by 2025.
