From October 15th to 19th, the Italian coffee brand Lavazza and the Moschino fashion house teamed up to unveil an immersive pop-up experience at No.193 Anfu Road, in the historical district of central Shanghai. “Espresso Your Style” was a collaboration that blended bold fashion statements with the rich aromas of espresso, inviting visitors to embark on a sensory journey where Italian fashion culture met the highest quality of coffee.
For five days only, Shanghai’s Anfu Road was transformed into a sky-high dreamscape filled with clouds, fashion, and a giant goose. Wearing Moschino’s iconic boat hat, this “feathered fashionista” floated above the city, sipping Lavazza as if it were the season’s hottest accessory.
The pop-up collaboration between Lavazza and Moschino was more than just an experience in Shanghai; it was a cultural celebration, brought to life by a series of images designed to accompany this special occasion. Inspired by Moschino’s signature runway aesthetics under creative director Adrian Appiolaza, the partnership fused art, fashion, and urban sentiment with Lavazza’s signature coffee experience.
Inside the pop-up, three themed areas awaited: the Limited-Time Coffee Bar, the Sky Mirror Photo Zone, and the Cloud Garden Terrace, together creating an immersive, multi-sensory playground. Visitors enjoyed three creative drinks developed by Lavazza’s F&B experts exclusively for celebrating this collaboration, along with co-branded tote bags and Goose Espresso cups, available for a limited time at Lavazza stores across Shanghai and selected cities in China.
