May 21, 2024
Arts & Culture Automotive Design Sustainability

Lexus Unveils ‘Time’ At 2024 Milan Design Week

Immersive Exhibition Explores Future Mobility

Lexus has taken centre stage at the prestigious Milan Design Week with its captivating and unique exhibition, ‘Time,’ located at Art Point and Art Garden within the Superstudio Più in the Tortona design district.

This immersive art experience, open until April 21, 2024, promises to excite visitors with its visionary exploration of next-generation mobility and limitless possibilities.

‘Time’ is a culmination of creativity and innovation, a collaborative effort inspired by Lexus’s next-generation battery EV concept model LF-ZC.

The exhibition showcases the fusion of software and hardware, offering visitors an insight into the future of mobility.

Lexus collaborates with acclaimed artists and designers in this shared space, bringing forth an unparalleled showcase of art, technology, and sustainability, fostering a sense of community and shared interest.

Lexus’s Chief Branding Officer Simon Humphries said: “Time is not something that simply passes; it is the starting point of all special experiences.”

He emphasised Lexus’s commitment to providing unique and expectation-surpassing experiences rooted in a human-centred philosophy.

Lexus
‘8 Minutes and 20 Seconds’ installation. Credit: Lexus International

Interactive Installation

At Art Point, visitors encounter ‘Beyond the Horizon’ by Hideki Yoshimoto / Tangent, an interactive installation that envisions a future where mobility is personalised and constantly evolving through digital dialogue.

Teaming up with musician Keiichiro Shibuya, the installation immerses visitors in a sensory journey of light and sound.

In the adjacent Art Garden, ‘8 Minutes and 20 Seconds’ by Marjan van Aubel epitomises Lexus’s dedication to advancing mobility innovation while embracing carbon neutrality.

This installation, powered by solar energy, invites visitors to participate actively in a vision of the future, blending seamlessly with the natural environment.

Lexus
‘Beyond The Horizon’ installation. Credit: Lexus International

Both installations blend traditional artisanry with cutting-edge technology, symbolising Lexus’s commitment to sustainability and refined luxury. The LF-ZC concept model stands as a beacon of innovation amidst the captivating displays, guiding visitors through an immersive exploration of time, mobility, and the future.

‘Time’ at Milan Design Week 2024 is a testament to Lexus’s relentless pursuit of excellence and its vision for a future where mobility transcends boundaries, fueled by innovation and sustainability.

The exhibition invites visitors to journey through time and imagination, experiencing the harmonious convergence of art, technology, and human-centric design.

Featured image: ‘Time’ explores the possibilities created through the synergy of software and hardware, drawing inspiration from Lexus’s next-generation battery EV concept model LF-ZC. Credit: Lexus International

    Arnold Pinto

    Arnold Pinto

    Arnold Pinto is an award-winning journalist with wide-ranging Middle East and Asia experience in the tech, aerospace, defence, luxury watchmaking, business, automotive, and fashion verticals. He is passionate about conserving endangered native wildlife globally. Arnold enjoys 4x4 off-roading, camping and exploring global destinations off the beaten track.
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