Every home tells a story, and the start of a new academic year marks a well-deserved chapter for parents. LG Electronics (LG) has unveiled its ‘Summer Survivors’ Back-to-School campaign, offering savings of up to 30 per cent on a wide range of premium electronics and smart home appliances.
The campaign plays on that bittersweet back-to-school moment: as kids head back to the classroom, parents are happy to have their daily routine back, a little relieved to enjoy some peace and quiet, and ready to reclaim time for themselves. To celebrate this seasonal reset, LG is inviting parents to reward themselves with the home upgrades they’ve been eyeing—whether upgrading to a stunning new Smart TV for well-earned evening relaxation, or investing in an energy-efficient washing machine to make household chores effortless.
Created in a socially responsible way with intuitive, responsive designs, LG’s latest lineup allows families to spend wisely, stay productive, and reduce their environmental impact. From TVs and audio systems that bring shared moments to life, to home appliances that take care of the everyday with the kind of quiet reliability you stop noticing and start depending on, LG provides the ultimate home upgrade for the new season.
Reward Yourself with Immersive Home EntertainmentÂ
As quiet returns to the living room, parents can elevate their home viewing experience with LG’s state-of-the-art display lineup:
- LG OLED evo AI (G5 & C6 Series): Powered by the α11 AI Processor and webOS 26 with integrated Gemini AI, these flagship TVs offer breathtaking picture quality, Brightness Booster technology, and immersive Dolby Atmos audio.
- LG QNED AI Mini LED & NANO 4K UHD TVs: Delivering dynamic color volume and fluid 144Hz refresh rates for cinematic family streaming and crisp display clarity.
- LG StanbyME 2 (27-inch Portable Smart Touch Screen): A versatile, rollable QHD touch screen with a 4-hour battery life, perfect for catching up on shows or following recipes anywhere in the home.
Time-Saving Appliances for Effortless RoutinesÂ
Reclaim precious personal time with smart home appliances engineered to handle daily tasks quickly and dependably:
- LG InstaView™ Refrigerator (GR-X267CQEW): Features Door-in-Door™ convenience, UVnano™ hygiene, and LINEARCooling™ technology to keep produce fresh and school lunches organized.
- LG WashTower™ (W4W8BVPKZHM) & Washers: Designed with AI DD™ fabric care, TurboWash™ 360, and Steam Allergy Care, taking the hassle out of laundry and keeping school uniforms immaculate.
- LG QuadWash™ Dishwasher & Black Microwave Oven: Simplify post-dinner cleanup and quick meals with 42L Smart Inverter heating and 14-place setting multi-motion wash technology.
A Healthy, Peaceful Home EnvironmentÂ
Ensure a clean, relaxing atmosphere for the whole family with LG’s advanced air care solutions:
- LG PuriCare™ Aero Furniture: A space-saving table and air purifier in one, offering 360° HEPA filtration, UVnano™ sanitization, built-in wireless phone charging, and ambient mood lighting.
- LG PuriCare™ 360° Air Purifiers & Smart Dehumidifiers: Delivering multi-stage filtration, Pet Care, and Allergy Care technology to maintain fresh, allergen-free indoor air.
Availability & Promotion DetailsÂ
The LG ‘Summer Survivors’ Back-to-School Campaign is already live, offering up to 30 per cent off select products across authorised retail stores and online platforms in the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman.
To discover the full range of offers and explore products designed to elevate your home for the school year, visit https://www.lg.com/ae/
