Zaphira Nature, the first UAE-born brand to focus exclusively on clean, natural care for textured hair, is proud to announce its inaugural salon retail partnership with Locks by Loulou, one of Dubai’s leading destinations for curly and coily hair.
The partnership marks a major milestone for Zaphira Nature, launched earlier this year to meet the growing demand for conscious, curl-specific haircare across the region. As its first salon collaborator, Locks by Loulou will now offer the full Soufflé Méditerranéen product range for use in treatments and retail — bringing professional-grade, vegan, and humidity-resistant formulations directly to clients who’ve often had limited local options.
“For a brand like Zaphira, it was never just about being on shelves — it’s about being in spaces that truly understand curls and community,” said Hanane Bouchouicha, founder of Zaphira Nature. “Locks by Loulou was the obvious choice for our first salon partner. Their reputation for textured hair care speaks for itself, but it’s their integrity and passion for this work that made it such a strong match.”
Founded by a curl specialist from her own lived experience with textured hair, Locks by Lulu has grown into a trusted salon that celebrates natural hair in all its forms. Known for its education-first approach and inclusive atmosphere, the salon has become a go-to for women across the UAE who want real expertise in managing curls — not straightening or silencing them.
The partnership is part of Zaphira’s Salon Partnership Programme, designed to lower the barrier for salons to embrace clean beauty. It includes a no-investment starter kit, 50% profit margins on refills, complimentary product training, and same-day delivery within the UAE.
A Market Ready for Change
According to the Beauty World Middle East’s 2024 report, the MENA beauty market is projected to reach $60 billion by 2025, with haircare alone showing strong annual growth of 12%, especially in categories like scalp health, curl care, and clean formulations. In the Gulf, where high humidity, heat, and hard water are daily realities, the demand for regionally tailored solutions is only accelerating.
Despite this, many women with textured or curly hair still struggle to find local options that are safe, effective, and aligned with their values. As clean beauty gains ground, salons have become a powerful channel for education and adoption — shaping not just styles, but standards.
“Salons are where trust is built,” Hanane adds. “And that’s why this moment matters. It’s the beginning of a new kind of beauty ecosystem — one that centres textured hair, listens to the client, and leads with purpose.”
Zaphira’s full product line — which includes a co-wash, conditioner, styling cream, curl balm, scalp serum and more — is now available at Locks by Loulou, supported by tailored client consultations and take-home rituals.
Salons interested in learning more about the programme or joining the Zaphira network can visit: www.zaphiranature.com/pages/partners
