- LOREALISTAR L’Oréal’s first-of-its-kind multi-brand creator loyalty platform, officially launches in the GCC in June 2026
- Open to creators with as few as 1,000 followers, the platform rewards genuine passion for our brands with exclusive access, upskilling, and visibility across L’Oréal’s iconic brands
- Already live in 19 markets globally, the GCC launch marks a strategic shift from transactional influencer campaigns toward a sustainable, relationship-first creator model
Dubai, UAE, June 25, 2026: L’Oréal Middle East today announced the launch of LOREALISTAR in the GCC, the group’s global, multi-brand creator loyalty platform designed to build authentic, long-term relationships between the L’Oréal Groupe’s iconic brands and the region’s digital creator community. With the GCC boasting one of the highest social media penetration rates globally over 90% (source: GWI 2025), this launch taps into a highly engaged, youth-driven digital landscape. Already live in 19 markets across Europe, North America and Australia, LOREALISTAR launches in the GCC as part of L’Oréal Groupe’s wider ambition to enroll one million creators globally and build longer-term relationships with creators across its brand portfolio.
Designed for Creators at Every Stage
LOREALISTAR is built on a simple belief that the most compelling voices in beauty aren’t always the loudest ones. Open to creators with as few as 1,000 followers, the platform focuses on engagement, creativity and community connection rather than follower count alone.
Through the platform, creators can connect with brands across the L’Oréal portfolio and access:
- Exclusive access to brand experiences, products and events that money can’t buy
- Professional development and upskilling tailored to the evolving creator landscape
- Visibility and amplification on official L’Oréal brand channels
- Networking opportunities within a growing community of creators and brand teams
The platform rewards ongoing participation and engagement, giving creators more opportunities to grow their presence, develop professionally and build closer relationships with the brands they already use and love.
“We see incredible creativity coming out of this region every day, and LOREALISTAR was built to support that talent in a more meaningful, long-term way. The platform gives creators access to opportunities, experiences and communities across our brands, while also helping us build stronger relationships with the people shaping beauty conversations in the GCC,” said Olfa Messaoudi, Chief Digital and Marketing Officer, L’Oréal Middle East.
Building Longer-Term Creator Partnerships
LOREALISTAR reflects L’Oréal Middle East’s growing focus on longer-term creator partnerships. Rather than focusing only on one-off campaigns, the platform is designed to build more consistent relationships with creators over time.
Across the GCC, emerging voices and everyday creators are building highly engaged, tight-knit communities based on shared passions and authentic beauty advice. The L’Oréal Groupe has worked closely with creators across the region for years, and LOREALISTAR builds on that by creating a more centralised and community-driven experience to nurture these passionate voices across its brands.
As the platform grows globally, it will also help L’Oréal better understand how creator communities engage with beauty content across different platforms, audiences and markets.
Who Can Join
LOREALISTAR is open to creators living anywhere in the GCC, with UAE as the primary launch market. Creators across Saudi Arabia, Kuwait, Qatar, Bahrain and Oman are equally welcome to join from day one.
From beauty and wellness to lifestyle and fashion, LOREALISTAR welcomes any creator with an engaged community and a genuine passion for the L’Oréal universe — regardless of niche. To join, creators must be at least 18 years old and have a minimum of 1,000 followers on at least one social media platform.
