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Lush launches product range collaboration with Japanese anime, ONE PIECE

Dubai, United Arab Emirates, February 2023: Lush launches “LUSH x ONE PIECE” in shops nationwide and on lush.com. A collaboration with the globally recognised Japanese anime, ONE PIECE to celebrate the joy of bathing and ONE PIECE’s 25th anniversary. This will be Lush’s first ever licensing collaboration on a range of products.

The concept of this collaboration has been inspired by the famous words of Monkey D. Luffy, the main character of ONE PIECE, who dreams of becoming the ‘The King of the Pirates’: “I smell adventure!!!”. The collaboration features six products including four bath bombs inspired by the ‘Devil Fruit’, which in the story gives mysterious power at one bite. A bubble bar inspired by the straw hat of Luffy and a Knot Wrap (Lush’s reusable gift wrap) featuring the symbolic pirate flag of Luffy and his crew.

With the launch of these new products, Lush invites you into the world of ONE PIECE and to imagine you are sailing with them. Are you ready to become ‘The King of the Pirates’? Can you smell adventure? The LUSH x ONE PIECE collection is available across all LUSH Stores and online on mena.lush.com, as well as at this year’s Middle East Film and Comic Con 2023 from 3rd to 5th March at Abu Dhabi, UAE.

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