Middle East News 247

Lush X The Super Mario Bros. Movie

The collaboration that no one thought they needed ‘till now! The fresh handmade cosmetics company, Lush, is releasing an exclusive product collection ahead of Nintendo + Illumination’s new animated action comedy The Super Mario Bros. Movie (in cinemas April 5), featuring a Princess Peach body spray, Mario and Luigi shower gels and a first-of-its-kind ‘surprise’ mystery Question Block bath bomb with power-up soaps hidden inside!

Exclusively available in Lush stores, on the Lush app and online, the Lush X The Super Mario Bros. Movie collection gives fans the chance to get their hands on a limited-edition 8-piece range based on some of the most popular characters from The Super Mario Bros. Movie.

The first product of its kind, which Lush has never created before, is the Question Block bath bomb with a hidden collectable power-up soap inside, each with its own unique fragrance and colour. From mischievous mushrooms, to the elusive and exclusive gold star, there are six to choose from!

Two new shower gels are hitting the shelves, which promise to brighten up any bathroom: a red nostalgic cola-cube-scented Mario shower gel packed with cleansing pomegranate juice, and a fluorescent green Luigi shower gel scented with crisp, clean apple and rose absolute.

A Gold Coin soap featuring fan favourite ‘Honey I Washed the Kids’ scent will clean even the hardest working adventurers, and two shower jellies, based on the movie’s Princess Peach and Bowser, are scented with peaches and pineapple, and Lush’s spicy ‘Fireside’ scent.

Lush has dedicated a body spray to the heroine of the movie, the iconic Princess Peach, creating an entirely new scent: a juicy blend of peaches and pineapple.

“We’re thrilled with the Lush X The Super Mario Bros. Movie collaboration,” said Stephanie Kraus, SVP Global Design and Product Development, Universal Products & Experiences. “The collection is innovative and iconic with surprise and delight elements inspired by the film, and we can’t wait for the reaction from fans.”

Exclusively available on the Lush websiteapp and in stores nationwide, the Lush X The Super Mario Bros. Movie collection will be available at all stores across UAE on 14th April 2023.

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