Lynk & Co, a premium global automotive brand jointly owned by Geely and Volvo, has unveiled its first showroom in Oman in partnership with Towell Auto Centre.
Opened under the onus of a new business entity known as Mobility Auto – a new subsidiary of Muscat-headquartered Towell Auto Centre – the inaugural Lynk & Co showroom is located at Ghala Heights in Muscat City.
The showroom now exhibits Lynk & Co’s range of vehicles, including the Lynk & Co 01, 05, 03, 03+, and 09. The new showroom offers customers sales, after-sales service, and spare parts.
Towell Auto Centre, a reputed automotive service provider in Oman, now offers after-sales services to Lynk & Co customers across Oman as part of a partnership with the Chinese-Swedish auto brand.
Towell Auto Centre’s sophisticated service facilities and skilled technicians will ensure that Lynk & Co owners in Oman receive exceptional customer service and support throughout their ownership journey.
This commitment reinforces Lynk & Co’s mission to deliver unique quality and customer satisfaction in the Omani market.
The new Lynk & Co showroom launch event’s audiovisual and FX on August 22, 2023, was managed by Photocentre AV Production, Oman’s leading event management specialist.
Photocentre AV Production provided the entire professional services and assets for the launch event, including a unique 30-metre-long Kabuki Drop drape that masked the whole length of the showroom, a sophisticated hi-tech sound system, giant outdoor LED screens, dazzling pyrotechnics, and mesmerising vertical smoke machines.
Photocentre AV Production also composed and produced the music track for the launch event.
The new showroom offers Lynk & Co. customers a fresh and innovative automotive retail experience. Designed as a one-stop destination, the facility is where customers can embark on a journey, from consultation to test drive, new car delivery, and vehicle maintenance.
Adorned with a harmonious blend of grey and white, the showroom’s open layout exudes comfort, making visitors feel at home.
In the showroom, automotive enthusiasts can explore and choose from several Lynk & Co’s models. The lineup includes the versatile 01, a fusion of sportiness and comfort backed by a five-star safety rating.
Also on display is the audacious 05 that delivers impressive acceleration and all-wheel drive prowess. The 03 and 03+ models offer powerful performance and a sporty design.
The newly unveiled 09 is a luxurious SUV built on the SPA architecture, merging premium hardware with leading digital features.
Lynk & Co was founded in Gothenburg, Sweden, in 2016. The brand focuses on internet connectivity and innovative purchasing models and targets a young professional demographic. The automotive brand combines innovative design, advanced technology, new experiences, and dynamic new energy.
With five design centres globally and a state-of-the-art research and development centre, Lynk & Co achieved cumulative sales of over 930,000 units worldwide by July 2023.
