Menassah Distribution Company is making its international debut at the Hong Kong Book Fair 2026, marking a significant milestone in its ambition to expand the reach and influence of Emirati and Arabic books across Asian and international markets.
As part of its participation, the company is showcasing 800 books across 244 titles published by 50 Emirati publishing houses, offering visitors and industry professionals a comprehensive insight into the diversity of the UAE’s literary and creative output, while providing an opportunity to discover and purchase the latest works by authors from across the region.
Organised by the Hong Kong Trade Development Council (HKTDC) from 15 to 21 July 2026 at the Hong Kong Convention and Exhibition Centre, the fair is recognised as one of Asia’s leading publishing events, bringing together publishers, authors, content creators and readers, while fostering broad opportunities for cultural and knowledge exchange.
Through this participation, Menassah aims to support Emirati publishers and the wider publishing ecosystem by facilitating enhanced international market access, establishing strategic partnerships with publishers as well as distributors across Asia, and exploring new distribution channels and rights exchange opportunities. These efforts expand the global presence and prominence of Arabic books.
Commenting on the participation, His Excellency Rashid Al Kous, General Manager of Menassah Distribution Company, said:”Our first participation in the Hong Kong Book Fair represents a strategic step that reflects our ambition to advance the printing, publishing and distribution sectors in the UAE and the wider Arab world. We seek to transform the opportunities offered by international book fairs into long-term partnerships and build sustainable bridges that connect Emirati publishers with the global publishing community.”
He added: “Recognising distribution as a fundamental pillar for the growth and sustainability of the publishing industry, we continue to expand our international network and create new opportunities for Emirati books to reach and influence global audiences. Through our participation in this prestigious international event, we reaffirm Menassah Distribution Company’s commitment to supporting the UAE’s creative economy and strengthening the country’s position as a regional and global hub for the publishing industry.”
This participation underscores Menassah Distribution Company’s strategic vision of building a strong international presence by expanding access to global markets and fostering strategic partnerships that support the continued growth of the UAE publishing sector in line with international best practices.
