February 23, 2024
Business Markets

MYCRANE and Equip9 partner on AI rollout and new market penetration

MoU signed at South Asia’s largest construction equipment event

MYCRANE, the Dubai-based digital crane rental platform, and Equip9, the India-headquartered online platform that connects operators, rentals, mechanics, and more in an app, have signed a Memorandum of Understanding (MoU) at Excon, South Asia’s largest construction equipment event, currently taking place in Bengaluru, India.

The MoU, signed on December 14, 2023, sees MYCRANE and Equip9 collaborating to advance technical and commercial projects, mainly using AI to power recommendation and selection models, including identifying the most appropriate lifting equipment or rental provider.

Win-win scenario

MYCRANE will assist Equip9 in expanding its reach beyond India, especially in the Middle East, while Equip9 will help MYCRANE increase its penetration in the Indian market.
MYCRANE is an online aggregator for crawler, mobile or tower crane rentals in the Middle East, South Asia and the United States, allowing customers to submit details of their lifting requirements to receive personalised quotes from a range of registered crane owners. The digital platform lists cranes for hire with a capacity of up to 750 tonnes.

Operating out of Pune, Maharashtra, India, Equip9 is an AI-powered start-up with an app for everything related to heavy equipment. With over 30,000 registered users, the app caters to diverse industry professionals, including operators, mechanics, rental equipment and owners, resellers, virtual dealerships, suppliers, financiers, e-learning and other entities.

Andrei Geikalo, CEO and Founder of MYCRANE said: “MYCRANE and Equip9 share a common interest in ensuring the construction sector reaps the benefits of digitalisation that are present in many other segments.

Benefitting customers

“With this agreement, we are establishing a formal basis of collaboration to assist our customers better, providing them with the best digital tools to help them work more efficiently while increasing sustainability and reducing waste at the same time.
“By partnering with Equip9, MYCRANE will continue to innovate and offer the most advanced technology. I am particularly excited to explore how AI might be used to match our customers with the most appropriate crane supplier. By joining forces, we will also be able to boost our visibility in a critical market for MYCRANE,” Geikalo added.

Gaurav Bhushan, Founder of Equip9, noted: “Collaboration among start-ups cultivates innovation and sustainable growth. A faster search with the Equip9 app and the dedicated crane rental platform of MYCRANE will make the construction and heavy equipment business easy.”

MYCRANE launched its wholly-owned operations in India in September 2023 and has appointed experienced industry partners Rajiv Waichal and Ganesh M. Patil for the South Asian country’s booming market.

MYCRANE developed the world’s first online crane rental platform in 2021 to help its customers save time and money when they need to hire a crane for their projects.

Featured image: (L-R) Gaurav Bhushan, Founder of Equip9 and Andrei Geikalo, CEO and Founder of MYCRANE, after signing their MoU at Excon on December 14, 2023. Image: MYCRANE

MYCRANE and Equip9 representatives at Excon, in Bengaluru, India. Image: MYCRANE
    Arnold Pinto

    Arnold Pinto

    Arnold Pinto is an award-winning journalist with wide-ranging Middle East and Asia experience in the tech, space, aerospace, aviation, defence, luxury watchmaking, business, fashion, and automotive verticals. He is passionate about conserving endangered native wildlife globally and protecting the world’s oceans from plastic pollution, overfishing, and climate change. Arnold enjoys 4x4 off-roading, camping and exploring global destinations off the beaten track.
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