Nestlé Saudi Arabia has partnered with the Saudi National Center for Corporate Social Responsibility to distribute 1 million Iftar meals across the Kingdom as part of its Iftar Sayem initiative. Reflecting the spirit of the Holy Month of Ramadan and fostering strong community values, the campaign engaged 950 trained volunteers to ensure the highest standards of safety.
The meals were distributed at key traffic intersections in Riyadh, Jeddah, and Dammam, with the aim to reduce road accidents often associated with motorists rushing home to break their fasts.
Robert Helou, General Manager Nestlé KSA, Bahrain and Oman said: “The Iftar Sayem initiative is a great example of how we can all come together to make a positive impact in our societies, especially during the Holy Month of Ramadan. We extend our heartfelt gratitude to the Saudi National Center for Corporate Social Responsibility and to the volunteers who made this initiative possible.”