NielsenIQ (NIQ), the world’s leading consumer intelligence company, announced the launch of its new Strategic Analytics & Insights organization. By integrating Advanced Analytics Consulting, Consumer & Marketing Insights, and BASES—and leveraging NIQ’s extensive datasets—this new group will help clients simplify and accelerate decision-making. This reinforces NIQ’s commitment to delivering unparalleled value to clients through comprehensive market research and consumer insights, underscoring its dedication to providing clients with the Full View™.
Strategic Analytics & Insights will develop powerful and actionable growth roadmaps around four key practice areas:
- Consumer Behavior and Insights: Translate human insights into powerful growth strategies
- Innovation Powered by BASES: Create the innovations, from idea, product, and activation, that grow your business
- Brand & Media: Build lasting connections and manage your brand with precision
- Analytics & Activation: Transform your strategies and make better business decisions to achieve executional excellence
Leading the Strategic Analytics & Insights organization is Ramon Melgarejo, an NIQ and industry expert renowned for his client-centric approach, strategic vision, and proven track record in driving profitable growth in analytics and insights. Throughout his career, Ramon has been instrumental in driving innovation in consumer insights, recognizing the vital role of data in today’s fast-paced marketplace. His deep understanding of consumer thoughts and actions underpins his approach to predictive behavioral science and positions him to drive the success of this new organization.
“We couldn’t be more excited to introduce our new Strategic Analytics & Insights group, which reflects our commitment to providing clients with the Full View™,” said Melgarejo, President of Strategic Analytics & Insights at NIQ. “At NIQ, our mission is to uncover what people want and why, and we do that by combining our strengths in revenue growth management, brand strategy, consumer insights, precision activation, and innovation. By bringing these capabilities together, we’re empowering businesses to make smarter decisions, tackle complexity, and confidently take their next big step. This move not only delivers greater value for our clients but also marks a pivotal moment in our journey toward an exciting and dynamic future.”
Commenting on the Strategic Analytics & Insights group launch Jeremy Benhammou, Global Director Insights at AB InBev said, “We consider NIQ our go-to partner for packaging testing, consistently delivering sharper insights, consistent results, and well-crafted KPIs. Their performance surpasses any other partners we have worked with. Our analytics teams have independently validated the precision and stability of NIQ’s pack testing results, making them the gold standard in the industry.”
NIQ Strategic Analytics & Insights goes beyond simple cooperation, acting as an extension of the client’s team from ideation to implementation and beyond. NIQ’s unparalleled access to proprietary and expansive data sets, world-class methods, and subject matter experts locally and globally allow us to help clients navigate complex competitive environments with confidence. Leveraging expertise across Strategic Analytics & Insights ensures clients receive tailored solutions and insights to address their unique challenges. NIQ’s holistic approach empowers clients to innovate rapidly, execute efficiently, and connect more meaningfully than ever before.
