February 29, 2024
PRESS RELEASES

OAKLEY FUSES FANTASY WITH SCIENCE WITH 13.11 EYEWEAR

Oakley’s forthcoming eyewear, represents what it means to reimagine everything. Part fantasy, part science, its design boldly reinvents the icon Pro M Frame® with Oakley Kato™ lenses. 

The result is  a legend of the past merged with state-of-the-art advancements in eyewear technology, that upholds Oakley’s legacy of delivering cutting-edge products. A simple equation resulted in its quirky moniker, adding the ‘M’ for M Frame to the ‘K’ for Kato, the 13th and 11th letters of the alphabet.  

13.11 boasts a unique brow design that makes a powerful statement, featuring strong aesthetics that will enhance the wearer’s world like no other. Crafted for any exploration ahead, the design combines a Kato-inspired lens shape with a singular piece and hingeless frame inspired by the Pro M Frame, which made its original debut in 1996. 13.11 showcases sculpted surfaces crafted from durable and flexible O-Matter™ material, complemented by Unobtanium® ear socks and nose pads for a secure grip. Complete with Oakley Prizm™ Lens Technology, see colors and contrast like never before. Housed in a custom form-fitting hard case, the packaging is inspired by the creation of the eyewear, sparking a new design narrative.  

Starting January 18th, Oakley 13.11 will be available on Oakley.com as well as in selected Oakley stores and partners worldwide.

Last Updated on 1 month by Middle East News 247

    Middle East News 247

    Middle East News 247

    Middle East News 247 delivers trending business and lifestyle news and essential infotainment for, and from the Middle East region, with key focus on the GCC nations: United Arab Emirates (UAE), Saudi Arabia, Qatar, Bahrain, Kuwait, and Oman.
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