OMODA & JAECOO, the next-generation mobility brand redefining automotive innovation, announced bold new strategic developments for the UAE market. In a recent interview, Shawn Xu, CEO of OMODA & JAECOO Automobile International, outlined the brand’s ambitious plans to position Dubai as a pivotal global hub for innovation, new media, and customer experience excellence.
“As one of the world’s most dynamic and inclusive cities, Dubai offers unparalleled advantages in brand communication, market expansion, and resource integration,” said Xu. “We are proud to establish Dubai not just as our Middle East headquarters but as a cornerstone of OMODA & JAECOO’s global vision.”
Under this strategic framework, O&J will accelerate its deployment of cutting-edge models, including the highly anticipated iCar series and the all-new J5, catering to the region’s growing demand for intelligent, diverse mobility solutions.
Complementing its product expansion, O&J is significantly enhancing its regional service capabilities. A state-of-the-art Middle East spare parts warehouse has already been operationalized, streamlining supply chain efficiency and dramatically reducing delivery times. Furthermore, the brand is rapidly advancing its localized service network, ensuring faster, more precise, and customer-centric experiences across every touchpoint.
Xu emphasized, “Looking ahead, OMODA & JAECOO will continue to deepen our footprint in the UAE, building a sustainable development model that fuses brand warmth with technological strength. Our goal is to shape a mobility experience that is future-forward, emotionally resonant, and distinctly human.”
In addition to market strategy, Xu highlighted the technological edge of O&J’s groundbreaking Super Hybrid System—a key differentiator in the brand’s product portfolio.
“From the outset, our Super Hybrid System was engineered with real-world user needs in mind: stronger power, longer range, lower fuel consumption, and unmatched driving comfort,” Xu explained. “It effortlessly handles city acceleration and high-speed overtaking, offers extended range to reduce refueling anxiety, enhances energy efficiency for cost-conscious users, and ensures a smooth, quiet ride for everyday enjoyment.”
Designed to meet the evolving expectations of global consumers, O&J’s Super Hybrid System exemplifies the brand’s commitment to empowering a smarter, greener, and more exhilarating future of mobility.
With Dubai’s strategic influence as a launchpad, OMODA & JAECOO are set to redefine what modern, intelligent mobility means for the UAE—and the world.
