A significant mark in the vaping industry was set when OS Vape, a pioneering disposable product series from OS, showcased its dynamic range at the InterTabac from September 14-16, 2023, in Germany.
Recognised as a leading brand in Germany’s shisha product market, OS boasts an extensive local network of channels. Drawing upon this rich resource base, OS’s foray into the disposable e-cigarette domain promises consumers enhanced puff counts, cost-efficiency, and unparalleled vapour consistency.
As revealed by Future Marketing Insights, Europe’s disposable market witnessed a substantial surge, accounting for a 32.3% revenue share in 2022. This robust growth underscores the escalating consumer preference for hassle-free, smokeless alternatives that eliminate the need for recharges or refills.
The evolution of the disposable sector brings heightened convenience and a broader array of choices for consumers. Capitalising on this trend, OS, through its innovative product series and leveraging its well-established local distribution network, has achieved impressive sales results. Furthermore, OS’s products present a viable option for adult smokers exploring safer alternatives, potentially reducing the smoking prevalence in Germany.
The launch of OS Vape represents a landmark progression for the brand in disposable vapes. As Europe’s front-running shisha brand, OS is turbocharging its offerings by integrating the FEELM Max – the globe’s leading ceramic coil disposable solution. This innovative technology allows consumers to enjoy an economically advantageous option by offering over 800 puffs with 2mL e-liquid in adherence to TPD standards.
The 30% increase in puff count has garnered empirical validation. Inter Scientific, one of the UK’s most esteemed independent testing institutes, recently corroborated that the FEELM Max solution can comfortably deliver 880-920 puffs, enabling OS Vape products to exceed 800 easily and even approach 900. This assurance allows OS Vape’s consumers to enjoy the longer puffs confidently, redefining pre-existing market perceptions.
