Pan Asian Media, a Dubai-based strategic public relations and communications advisory engaged in media consultancy, research, crisis communications and event management, delivered US$9.9 million (Dh36.33 million) worth of press coverage to clients through more than 120 successful press campaigns including 30 events in 2022.
The boutique media advisory ran on an average a campaign in every three days – for the full-year in 2022 – marking a stunning recovery from the COVID-19 pandemic disruptions that affected the country’s communications sector very badly.
Pan Asian Media’s successful turnaround in 2022 comes at the backdrop of the growth of the public relations industry in the Middle East and North Africa (MENA) region that is set to double from US$1 billion (Dh3.67 billion) in 2020 to US$2 billion (Dh7.3 billion) by 2030.
“Story-telling is both arts and science. About 75 percent press releases end up going to the trash bin – resulting in a waste of time and money. The biggest challenge in the communications sector lies in quality content – or lack of it – as most business houses or clients do not want to share authentic facts and figures with the agency and the public, that reduces the significance of the story,” Saifur Rahman, Chief Executive Officer of Pan Asian Media, said.
“Most copywriters also fail to put the news releases and stories in the overall economic context highlight the significance and impact of the announcement. At the backdrop of this copywriting culture, we have managed to pursue our clients to share greater insights with the public through our communications services – that helped us to deliver quality contents – as we put a lot of emphasis on research, context, background and quality while preparing the content.
“Our organistion believes in enriched content backed with credible research and statistics to deliver the right message for our clients. Our main goal is to raise our client’s profile and make their brands more trustworthy. As a result, we were able to generate more than 25 press coverage per campaign while some had fetched more than 50 coverage including mainstream news media and television channels.
“However, things will start to change after the introduction of the Corporate Tax from June this year, as most companies’ annual net profit, income and other financial details will come to the light for mandatory disclosure,” he added.
Established in 2008, Pan Asian Media, a part of Pan Asian Group, is committed to provide local, regional and international-level public relations services in the UAE. It has ambitious plans for its clients in both traditional and social media and handled large public and private sector events and conferences for its clients.
The global public relations market size is expected to grow from US$100.39 billion in 2022 to US$107.05 billion in 2023 at a compound annual growth rate (CAGR) of 6.6 percent and to US$133.82 billion in 2027, according to research by the Business Research Company.
Pan Asian Group, that include boutique PR firm Pan Asian Media, is owned by Saifur Rahman, a multiple award-winning journalist-cum-entrepreneur with 30 years of experience in mainstream news media in the Gulf region including more than 21 years with the Gulf News – a leading international daily newspaper in the Middle East.
The company has successfully launched a number of businesses and start-ups in the UAE, in addition to handling a number of international conferences and exhibitions.
“We usually enrich our client’s stories with lots of credible research materials as well as place the industry insights to help journalists understand the significance of our stories. Working in this industry for the last 15 years has given us greater exposure locally and globally.
“We have expanded our business to the point where we have worked for almost every industry, such as real estates, constructions, governments, entertainment, sports, healthcare, education, fintech, IT, restaurants, hotels, fashion, retails etc,” he added.
Pan Asian Group is managed by a group of professionals with collective expertise of more than 40 years. It comprises of two companies, Pan Asian Media, established in 2008 and Pan Asian Exhibition, established in 2013 and manages business forte including Public Relations, Social Media, Publishing, Marketing and Media Consultancy, Image and Reputation Management, Crisis Communications, Exhibitions, Conferences, Seminars and Events.
Pan Asian Media always emphasise a great deal on trying to understand the client’s needs and help them strengthen their profile, brands and overall businesses specifically for MENA region but in international-level. It offers tailor-made PR plans and strategies based on client’s industry and visions, and helps them prepare PR and social media policies to suit the mission and vision of the company and the brand. Like a close friend and a partner, it holds client’s hand from day one, advising them on communications, image building, crisis managements, developing reputation among its consumers and audiences. It also guides clients through web contents, social media contents, thought leadership articles, professional speeches etc.
Besides these successful initiatives, Pan Asian Media also partnered with Emirates Environmental Group (EEG), an organisation which is devoted to protect the environment through the means of education, programmes and community involvement.