As part of its ambitious cultural, artistic, and societal communication strategy, the Lion brand aims to support the seventh art by celebrating its French roots, creative boldness, and global influence.
For the past three years, PEUGEOT has been committed to EDUCATION around environmental protection and to MOTORSPORT through its involvement in the WEC (World Endurance Championship).
Building on its French identity and historical ties to cinema, the brand
is enriching its strategy by venturing into a highly emotional new territory: FRENCH CINEMA.
In 2025, PEUGEOTplans to implement long-term activations across all its communication channels. These initiatives will include strategic partnerships through product placements, support for production teams, original digital content, exclusive events, and activations within its commercial network.
An increased presence at festivals and celebrations will enhance its visibility through media activations and dedicated vehicle fleets.
Supporting emerging French talent will be a key pillar of this activation plan: in line with its long-term vision, PEUGEOT aims to encourage a new generation of French creatives, promoting a forward-looking approach to cinema.
The Official Partnership with the Cérémonie des Cesar in February marked the starting point of this commitment. This time, PEUGEOT is leveraging the prestigious Cannes Film Festival to formalise its engagement with French Cinema.
Throughout the Cannes Film Festival 2025, from 13th May to 24th May, the PEUGEOT Inception Concept will be showcased at a key location on the Croisette: the lawn of the Carlton Hotel. Festival-goers will have the opportunity to discover this highly cinematic concept car, an
expression of PEUGEOT’s optimistic vision for the sustainable mobility of tomorrow.
The brand will also support key cinema events along the Croisette with a dedicated fleet of PEUGEOT E-3008 vehicles.
The Cannes Film Festival is a unique opportunity for PEUGEOT to connect with major figures in French Cinema and to formalise its commitment.
“Cinema is a showcase for our culture, a reflection of our society, and a powerful vehicle for emotion. By aligning ourselves with this world, we are affirming our identity: a French brand, proud of its roots, that places pleasure, emotion, and innovation at the heart of its choices. We are delighted with this new commitment to support French cinema.” Valérie Candeiller, Global Communication Director of Peugeot.
