Pure Storage showcases all-flash solutions at GITEX Global 2023
US company streaming live podcasts from its exhibition stand
Pure Storage, the Santa Clara, California-based provider of advanced data storage technology and services, is presenting its all-flash solutions for every storage need at GITEX Global from October 16-20, 2023, at the Dubai World Trade Centre (DWTC).
Pure Storage is the first technology provider that enables customers to innovate through its unique differentiation of native flash management, Purity architecture, Evergreen subscription, and cloud operating model.
At GITEX Global 2023, Pure Storage is showcasing new additions to its asset portfolio, which enable customers to remove the final remnants of legacy architecture from their data centres.
Legacy storage drawbacks
From Plus Storage’s perspective, legacy storage systems drain enterprises’ IT teams and budgets, as they are challenging to manage, require significant power and cooling, take up large amounts of space, and their components fail too often, causing disruption and risking valuable data.
On the other hand, Pure Storage’s solutions support enterprises’ growing data storage requirements, with one consolidated management platform in Pure1, delivered via a flexible consumption model through Evergreen.
Omar Akar, Regional Vice President for Middle East and Emerging Africa at Pure Storage, said: “Customers come to us for infrastructure which supports their business needs and frees up teams to focus on strategic tasks.
“At GITEX Global 2023, we are showcasing unique solutions in helping customers implement the most modern, simple storage delivered with a cloud operating model and via flexible consumption,” Akar added.
The company is demonstrating the following solutions at the world’s largest tech and startup event taking place at DWTC:
- FlashArray//E, the latest addition to the company’s flagship FlashArray family of products, delivers the simplicity and efficiency of flash for all file and block data repositories, from content libraries to backup sets to active archives;
- New models of Flash/Array//X and Flash/Array//C, which deliver up to 40% higher performance, 30% more inline compression to stretch storage capacity, and new ransomware protection capabilities provided entirely via non-disruptive upgrade;
- FlashBlade//E is a scale-out unstructured data repository that handles exponential data growth with industry-leading energy efficiency.
The above-outlined solutions meet customer needs by:
- Meeting environmental goals by offering two to five times more power and space efficiency compared to all-flash and 10 times more efficiency than disk;
- Maximising investment and providing 50% lower Total Cost of Ownership (TCO) compared to competitive offerings of both flash and hard disk;
- More than 10x the reliability over competitors;
- Require five to 10 times less manual labour to operate than legacy storage;
- Pure’s Cloud Operating Model enables customers to operate their storage how cloud customers use theirs: highly automated, orchestrated, and available as a service.
During GITEX Global 2023, Pure Storage is streaming a series of live podcasts from a studio inside the company’s stand, where visitors can discuss industry topics and customer needs in the Middle East.
The Pure Storage stand (B50) at GITEX Global 2023 is in Hall 7, DWTC.
Featured image: Pure Storage is headquartered in Santa Clara, California. Image: Pure Storage
