Dubai, UAE – October, 2025: Dubai’s property market exceeded 57,000 residential unit sales in Q3, according to the Dubai Land Department, generating over AED 149 billion in transactions as the city enters the new quarter. Business Bay stood out with more than 4,500 transactions, cementing its position as one of the most sought-after areas in Dubai.
As homebuyers and investors continue to shape market trends, developers are responding with projects that align with evolving expectations, combining premium design with exceptional levels of service that go beyond traditional luxury. QUBE Development recently unveiled its new project, ELIRE Managed By LUX* in Business Bay, part of its AED 4.4 billion portfolio, showcasing a residential pipeline attuned to current market demands.
The upcoming branded residence, developed in collaboration with The Lux Collective, the award-winning global hospitality group behind LUX*, will offer residents a suite of high-end services. These include dedicated residence concierges and valets, in-residence catering, childcare, private chef dining, and personal shopping, ensuring every need is met. The lifestyle experiences cater to a new generation of local, regional, and international buyers seeking exclusive, ultra-luxury communities in the heart of Dubai.
“We’re seeing today’s buyers push the market forward with higher expectations for service, quality, and experiential living,” said Hala Adra, Project Director at QUBE Development. “ELIRE was conceived as a direct response to that shift. In partnership with The Lux Collective, and through the lens of their flagship brand LUX*, we’ve created a residential experience that merges hospitality precision with thoughtful design. From infrastructure and flow to finishes and service integration, every element is built around what tomorrow’s residents expect: a sense of belonging, a trusted brand, and a seamless living experience.”
