May 21, 2024
Corporate Jewellery

Richemont Acquires High-End Jewellery Maker Vhernier

Brand’s Jewels Are Handcrafted In Valenza

In a move set to redefine the landscape of high-end jewellery, luxury conglomerate Richemont has announced its acquisition of Vhernier., the renowned Italian jewellery maison.

The deal entails Richemont obtaining 100% ownership of Vhernier in a private transaction, marking a strategic expansion for both entities.

Established in 1984 in Valenza, Italy, and headquartered in Milan, Vhernier has solidified its reputation under the stewardship of the Traglio family, which acquired the brand in 2001.

The maison is celebrated for its avant-garde approach to design, drawing inspiration from the contours of the human form and the minimalist essence of modern sculpture.

In the Middle East region, Vhernier boutiques are located in Dubai, Kuwait City, and Istanbul.

Vhernier
Vhernier epitomises a commitment to artisanal artisanry and avant-garde aesthetics. Credit: Vhernier

Vhernier’s hallmark lies in its bold, sculptural shapes and ergonomic compositions, which seamlessly fuse traditional precious metals and gemstones with unconventional materials such as titanium, bronze, and ebony.

Iconic Artisanry

The iconic Calla and Palloncino lines are notable among its collections, each exemplifying the brand’s commitment to pushing the boundaries of conventional jewellery design.

Handcrafted in Valenza, a hub renowned for its heritage of jewellery artisanry, Vhernier’s creations epitomise unparalleled quality and attention to detail. The brand’s offerings are distributed through an exclusive network of mono-brand boutiques and select multi-brand retailers spanning Europe and the United States.

Beyond its jewellery expertise, Vhernier extends its creative vision to De Vecchi Milano 1935, an esteemed Italian heritage brand specialising in silverware and home decor.

Sharing a mutual dedication to timeless design and Italian artisanry, the two brands’ synergy underscores Vhernier’s influence within the luxury sphere.

Richemont Perspective

Johann Rupert, Chairman of Richemont, lauded the acquisition as a strategic alignment of visions: “Maison Vhernier brings a distinguished and distinctive design that beautifully blends modern, sleek and elegant shapes with unconventional materials, magnified by exceptional craftsmanship. This unique aesthetic perfectly complements our existing collection of renowned jewellery maisons.”

Carlo Traglio, Chairman, and Maurizio Traglio, CEO of Vhernier, expressed their optimism for the brand’s future under Richemont’s stewardship, citing the conglomerate’s leadership in the design jewellery sector and its commitment to nurturing heritage brands.

Financially, the acquisition is projected to have no significant impact on Richemont’s consolidated net assets or operating results for the fiscal year ending 31 March 2025.

Subject to customary conditions and regulatory approvals, the integration of Vhernier into Richemont’s portfolio will fall under the group’s jewellery maison’s business area.

Richemont, renowned for curating a portfolio of prestigious maisons distinguished by artisanry and creativity, operates across three primary business areas: jewellery maisons, specialist watchmakers, and other brands encompassing fashion and accessories.

The conglomerate’s mission is rooted in fostering sustainable growth and prosperity for its maisons over the long term.

Vhernier, positioned as a bastion of innovative jewellery design rooted in Milanese elegance, epitomises a commitment to artisanal artisanry and avant-garde aesthetics.

Since its inception, the brand has been dedicated to pushing the boundaries of conventional jewellery design through unconventional materials and innovative crafting techniques.

Featured image: Vhernier’s creations epitomise unparalleled quality and attention to detail. Credit: Vhernier

    Arnold Pinto

    Arnold Pinto

    Arnold Pinto is an award-winning journalist with wide-ranging Middle East and Asia experience in the tech, aerospace, defence, luxury watchmaking, business, automotive, and fashion verticals. He is passionate about conserving endangered native wildlife globally. Arnold enjoys 4x4 off-roading, camping and exploring global destinations off the beaten track.
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