Ritchie Bros., the global leader in asset management and equipment disposition, is closing 2025 with an ambitious series of international auctions designed to help businesses optimise their year-end performance and prepare for the year ahead.
The ‘Boost Your Year End’ campaign will see an intensive line-up of Ritchie Bros. auctions that stretch from the UK to Europe, from the Middle East to Australasia — offering sellers a prime opportunity to convert idle assets into cash, and buyers the chance to secure quality equipment ahead of 2026.
Why year-end is the perfect time to buy and sell
As the year winds down, many companies reassess their fleets and balance sheets. For sellers, this is the ideal moment to clear underused machinery, free up storage space, and strengthen cash flow before closing the books. For buyers, year-end auctions offer a wide selection of competitively priced equipment — from construction and agricultural machinery to trucks and transport assets — helping them get a head start on new projects in 2026.
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“With businesses reviewing their equipment portfolios, our end-of-year auctions provide a win-win opportunity,” said Duncan Ainscough, Head of Sales, Ritchie Bros. EMEA. “Sellers can quickly convert surplus equipment into capital, while buyers gain access to an unmatched range of machinery from verified sources. After a record-breaking September, we’re entering this campaign with real momentum.”
Momentum from a record third quarter
The new campaign follows Ritchie Bros.’ successful ‘Super September’ auctions, which recorded five-year highs in bidder engagement across construction, agriculture and transport sectors. Almost 20,000 lots were sold across Europe, attracting almost 18,000 bidders and 5,690 buyers — clear evidence of sustained confidence in the used equipment market.
A global calendar of opportunity
Between October and December, Ritchie Bros. will host a packed calendar of unreserved and online auctions across major markets, including:
- IronPlanet China OEM Auction – 22 Oct
- Agricultural Sale – Relocation of ETA Charpentier (France) – 29 Oct
- Iron Planet Metro Tunnel Surplus Auction (Australia) – (CYP) – 29 Oct
- IronPlanet National Crane Auction (Australia) – 11 Nov
- IronPlanet Japan National Auction – 12 Nov
- IronPlanet Australia Equipment Auction – 13 Nov
- United Kingdom & Ireland– 19-20 Nov
- Meppen (Germany) – 19-20 Nov
- IronPlanet New Zealand’s Unreserved Auction – 20 Nov
- Australia National Unreserved Auction – 26-27 Nov
- Benelux – 26-27 Nov
- Ocana and Tarragona (Spain) – 27-28 Nov
- France – 2-4 Dec
- Italy – 4-5 Dec
- Dubai – 9-10 Dec
- Marketplace-E – Ongoing, 24/7 online marketplace
Through Ritchie Bros.’ multiple selling channels — including live unreserved auctions, online timed events and Marketplace-E’s fixed-price listings — sellers benefit from exposure to a vast international audience and proceeds received in as little as 21 days. Buyers enjoy a transparent, convenient process supported by optional logistics and financing services.
End-of-year energy meets long-term value
Ritchie Bros.’ year-end campaign captures a natural point in the business cycle when supply meets demand. Companies looking to end the year strong can monetise idle equipment, while others can invest in growth at the right price — all within a trusted, transparent marketplace backed by decades of experience.
For more information about selling or buying equipment through Ritchie Bros., visit rbauction.co.uk.
