Image Credit : Instagram/ beast land
Riyadh: The launch of Beast Land drew huge crowds as global YouTube star MrBeast made a surprise appearance, sparking cheers, selfies and a wave of excitement across the venue. His arrival, shared widely on Instagram, set the tone for an opening filled with drone shows, fireworks and a full lineup of interactive challenges.
Part of Riyadh Season 2025, Beast Land isn’t a traditional theme park. It’s a real-world recreation of the high-energy challenges that built MrBeast’s online empire.
A Giant Playground Inspired by Viral Videos
Set near Boulevard City, Beast Land spans 188,000 square metres with more than 15 rides and 14 themed challenge zones. Visitors aren’t just spectators. They’re dropped straight into games inspired by the creator’s biggest YouTube hits.
At “Tower Siege,” players fire giant catapults. “Drop Zone” rewards the last person standing with the highest points. Around the park, guests find skill games, immersive rides, photo spots and the centrepiece attraction: the World’s Largest Prize Wall, offering exclusive rewards tied to MrBeast’s content.
Why Riyadh?
MrBeast said choosing Riyadh felt natural. Most of his audience is based outside the United States, with a particularly strong following in the Middle East. Saudi Arabia’s growing entertainment sector and its push for large-scale, immersive attractions made it an ideal fit.
“Middle of the world because a majority of my audience is outside America and we have a big Middle Eastern fan base,” he said. “Wanted to give them a chance to participate.”
As of midnight GST, Beast Land’s official leaderboard showed Joud Hakeem in the top spot with 41,500 points.
Daily Prizes Up for Grabs
Visitors can take home significant cash rewards.
• First place: Up to 7,000 riyals
• Second place: 3,000 riyals
• Third place: 2,000 riyals
These prizes reset daily, giving guests fresh motivation to take on the challenges.
A Creator’s Vision Turned Reality
Running from 13 November to 27 December, Beast Land brings MrBeast’s creative universe to life. He said the park was built “from first principles,” featuring games he would personally enjoy.
The result is a blend of entertainment, physical competition and fan engagement. And with MrBeast roaming the grounds on opening day, his leap from digital creator to full-scale attraction designer is officially complete.
