Together with the IAAPA, the Saudi General Entertainment Authority (GEA) will organise the IAAPA Middle East Trade Summit from March 5th to 8th. During this time, there will be workshops focusing on the real-world experiences of experts in the entertainment industry. The trade summit is the first of its kind in the Middle East. It includes dialogue sessions with international speakers and experts as well as an exhibition of local and international companies. There will be opportunities to discuss what works and what doesn’t with the biggest international investors in the entertainment field. During the summit, people can also tour and learn about the biggest entertainment cities in the Kingdom.
The international event will host sessions led by elite experts and international speakers from companies like Disneyland Paris, Europa Park, Liseberg, and Six Flags Qiddiya. It will help people in the Kingdom learn more about managing entertainment facilities, planning events, and showcasing major entertainment and attraction projects. For the first time since its inception, IAAPA will be taking part in the summit in the Middle East. The summit aims to look at new trends and innovations in the entertainment industry worldwide. It also wants to get the most out of learning methods, initiatives, and tools for measuring the success of events in the entertainment sector. It also wants to deal with the problems in the entertainment sector and help its strategies by ensuring the people in charge of its activities and programs have the right qualifications.
The Institute for Attraction Managers of the IAAPA is partnering with the organising committee in Riyadh to host a professional development program at the event. These sessions will cover the most cutting-edge entertainment projects in the Kingdom. An exhibition will feature pavilions for companies showcasing products and services tailored to the needs of the entertainment industry. Also, there will be numerous opportunities to network and learn from industry professionals. There will also be excursions to Boulevard World and Boulevard Riyadh City.
IAAPA is a dynamic and diverse community of professionals in the global attractions industry. It was founded in 1918. IAAPA, as the largest international trade association for permanently located attractions, unites the attractions community, brings people together to learn and grow, and aims to promote the highest professional standards for safety and excellence worldwide. IAAPA represents industry-leading attractions and supplier companies, individual members, and consultants from over 100 countries.
The main goal of GEA is to promote social and economic growth through a world-class entertainment industry that can sustain itself. Hosting this event is a part of the GEA’s ongoing efforts to modernise the Kingdom’s entertainment industry to meet the rising demand for such services.