Seamless Saudi Arabia 2023 visitors concerned about online reputation
US-based Reputation House shows the event’s live trends analytics
September 11, 2023: Reputation House, a US-based online reputation management company, has revealed that 80% of the 461 trade visitors to the company’s exhibitor stand at Seamless Saudi Arabia (September 4-5, 2023) were concerned about their online reputation and enquired about online audits of their companies.
Nikita Prokhorov, Co-Founder and Executive Director of Reputation House, said: “The significance of digital channels, notably search engines, in providing information has amplified the need for search engine optimisation as a crucial aspect of reputation management.
“Nevertheless, the rise of generative AI tools such as ChatGPT and comparable platforms could disrupt this trend. It leads to urgently cross-checking the information available on the internet.”
The visitors to the Reputation House stand at Seamless Saudi Arabia 2023 comprised Saudi SMEs and international blue-chip firms participating in the event.
Prokhorov noted: “15 companies scheduled post-event meetings to explore long-term relations with us. Looking at the high interest of visitors to our stand reflects our previous research about the event before deciding to participate and leading us to open an office in Saudi Arabia.”
Live trends analysis
Reputation House displayed its online trends analytics (August 2-September 4, 2023) of the Seamless Saudi Arabia 2023 event via a real-time data dissection at its stand.
The results displayed on a live screen at Seamless Saudi Arabia 2023 provided the geographical reach, sources of data and the countries the event was talked about. The analytics showed the event had reached 96.43 million audiences, with 26,704 engagements and 3,547 mentions.
The real-time data was sourced from social media (66%), mass media (20%), blogs (8%), forums (4%), messengers (1%), and reviews (1%).
What is Search Engine Reputation Management?
Search Engine Reputation Management (SERM) includes regional and international data processing, search suggestions optimisation, islands of content creation, creating a social network community, creating channels and playlists on video hosting, starting discussion threads on online forums, publishing articles on news portals, cataloguing platform pages, contextual advertising, creating blog accounts, official website optimisation, Wiki pages.
Featured infographic: Online mentions of Seamless Saudi Arabia 2023. Infographic: Reputation House