Shure, a leading manufacturer of audio solutions for collaboration, announced today a series of new conferencing and collaboration solutions designed to offer AV and IT managers and integrators in the Middle East region unparalleled sound quality and operation for conference and meeting rooms.
The new product lineup is set to take center stage in the highly anticipated LEAP 2025 – the region’s leading technology platform that fosters the growth of ideas, partnerships, and the collaborative shaping of the future of technology. Taking place in the Kingdom of Saudi Arabia, the new solutions unveiling underscores Shure’s leadership in pioneering innovation, exceptional quality, and unyielding commitment to audio excellence in the region.
“LEAP is an important calendar event for us, largely because it’s an opportunity to showcase and demonstrate leadership and expertise in audio engineering. This is why as part of our showcase this year; we’ll be taking our participation a notch higher by unveiling need-driven audio solutions that not only deliver exceptional experiences, but, most importantly, align with the needs of regional AV and IT managers and integrators,” said Yassine Mannai, associate sales director, Shure MEA.
Boosting collaborations in Microsoft Teams Rooms
For the effortless deployment in small to large meeting rooms, up to 33 x 18 ft (10 x 5.5 m), Shure has launched the new IntelliMix™ Room Kits, complete Microsoft Teams Room systems. With industry-leading audio and video performance, incredibly easy setup, and robust security and cloud management, IntelliMix Room Kits are set to transform the modern meeting experience. Clear audio quality is crucial for meeting participants and the accuracy of AI-driven tools. In the workplace, AI tools, like Microsoft 365 Copilot, rely on the intelligibility of the audio input to generate accurate transcriptions and summaries, ensure key points and action items are understood, and correctly identify and attribute spokespeople.
Next generation of wireless
To meet the needs of regional AV integrators and IT managers who demand robust and flexible wireless systems that are easy to get up and running in minutes with the touch of a button, Shure launched the Microflex® Wireless neXt 4 and neXt 8 (MXW neXt 4 and neXt 8). Building on the release of the award-winning 2-channel system in 2024, MXW neXt is now available in four and eight channel count options – offering fully reimagined wireless collaboration with contemporary industrial design, pristine audio quality, and groundbreaking speed of set-up. Scalable to a variety of meeting and classroom environments, MXW neXt sets the standard for best-in-class wireless. The MXW neXt portfolio, MXW neXt 4 and neXt 8 feature a unique combination of IntelliMix® digital signal processing capabilities and comprehensive I/O connections, including USB, Dante networked audio, and analog audio.
New Microflex Loudspeakers lineup for conferencing
Shure has expanded its Microflex Ecosystem portfolio with an innovative lineup of passive loudspeakers and a new networked amplifier. Designed specifically for conference rooms, the new Microflex (MX) Loudspeakers offer premium audio quality, flexibility for customization, straightforward installation, and seamless interoperability. The expanded MX Loudspeaker range includes four new passive speakers – ceiling and wall-mounted – as well as a networked conferencing amplifier, joining Shure’s existing networked loudspeaker MXN5W-C. With other Microflex Ecosystem devices, customers now have a complete solution that includes microphones, digital signal processing, and loudspeakers, all working seamlessly to deliver unmatched performance, security, and installation efficiency.
