Something New As Nothing Phone (2a) Debuts Globally

100k Units Sold Within 24 Hours Of Reveal

Nothing, a UK-based tech company, experienced unprecedented demand for its latest innovation, the Nothing Phone (2a), viewed as a serious Apple iPhone challenger.

Within just one hour of its global open sales on March 12, 2024, a staggering 60,000 units flew off the shelves, translating to an impressive 1,000 phones sold every minute.

The momentum continued, with the Nothing Phone (2a) reaching a remarkable milestone of 100,000 units sold within the first 24 hours of its announcement.

In the Middle East and Africa region, retailers reported a frenzy surrounding the Nothing Phone (2a). Equipped with a 50MP dual camera, this model is the company’s third smartphone.

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Featuring a unique processor, exceptional 50MP dual rear camera, bright, flexible AMOLED display, and intuitive OS, the 6.55-inch flexible OLED display Nothing Phone (2a) has quickly become a bestseller at Jarir Bookstore in Saudi Arabia, Sharaf DG in the UAE, and online GCC platforms like Noon. It has also ranked among the top three Amazon sellers across the GCC region.

UAE Reaction

Rishi Kishor Gupta, Regional Director for the Middle East and Africa at Nothing, highlighted the enthusiasm witnessed in the UAE during the exclusive #100Drops event at Sharaf DG on March 6. Eager buyers queued for hours to be among the first to own the device. Gupta noted that 100 units were sold in a mere 22 minutes.

Mohammad Badri, Managing Director of Eros Group, the leading distributor partner in Dubai, UAE, noted: “We’ve seen unprecedented excitement surrounding the Nothing Phone (2a), with early figures showcasing immense hype and demand.

“We look forward to continuing our partnership with Nothing and bringing cutting-edge technology to our customers.”

Jarir Bookstore’s Chief Operating Officer, Nasser Abdulaziz Alaqeel, hailed the Nothing Phone (2a) launch as a pivotal milestone, underlining the company’s commitment to providing the latest technological innovations to Saudi Arabian consumers.

First Drop

Rakesh Madhur, COO of Sharaf DG, congratulated Nothing on the launch, marking the first drop of Phone (2a) globally.

Madhur expressed Sharaf DG’s privilege in hosting the debut of the innovative device and anticipated continued success in their collaboration with Nothing.

Carl Pei, Co-founder and CEO, said, “Phone (2a) is redefining an often-overlooked category, delivering Nothing’s unique innovations to millions of new users worldwide.

“Selling a record-breaking 100,000 units in just 24 hours is proof of that. Thanks to our community, partners, and team for believing in us!”

What is the Nothing Phone (2a) price in the UAE retail market?

256GB White or Dark Grey = AED2,499

512GB White or Dark Grey = AED2,799

Featured image: The Nothing Phone (2a) is the company’s third smartphone iteration. Credit: Nothing