STARZPLAY, the leading subscription video on demand (SVOD) service in the MENA region, is partnering with AI-as-a-Service provider Seekr to bring the most personalised streaming experience yet. From March 2025, STARZPLAY users will enjoy a streamlined content discovery process, eliminating the need for extensive browsing.
STARZPLAY’s new sentiment search, powered by Seekr’s cutting-edge GenAI models and SeekrFlow Enterprise AI platform, will allow users to find the perfect content for their mood. The new search functionality will make content discovery as simple as entering keywords related to how you currently feel.
“STARZPLAY is committed to elevating its users’ entertainment experience. This partnership with Seekr allows us to put you in control of your entertainment journey like never before,” said Maaz Sheikh, CEO at STARZPLAY. “Sentiment search and enhanced profiling are just the beginning of how we’re using AI to transform the way people discover and enjoy content.”
An experience like never before
STARZPLAY is also taking consumer experiences to the next level. Using deep learning search features, chatbots, GenAI metadata extractions and more, the platform will offer enhanced user profiles. Expect features like real-time subtitles and highlights, as well as enhanced search capabilities that will optimise content discovery for your individual interests and allow you to enjoy your favourite content for much longer. Using Seekr’s machine learning capabilities, STARZPLAY is leveraging artificial intelligence to revolutionise the way content is delivered, discovered, and consumed.
“We are thrilled to partner with STARZPLAY to bring AI-powered technology and services to viewers. Together, we are working to achieve the shared vision of making user experiences more relatable, seamless, and better than ever. We are excited to see how STARZPLAY users embrace these new ways of discovering content with the highest relevance and accuracy,” said Rob Clark, President at Seekr.
This announcement makes Seekr the exclusive SaaS partner for STARZPLAY in the GCC. Supporting its 2025 growth strategy, the collaboration will further enable STARZPLAY to accelerate its adoption of AI solutions to provide seamless, personalised user experiences, solidifying its position as a leading innovator in the streaming landscape.
