37% of MENA residents would choose a sustainable lifestyle if it were more convenient. Recognising this potential, Platinumlist shares the sustainable changes they integrated, focusing on reducing paper use and adopting mobile-first ticketing while maintaining convenience and safety.
The sustainability outcome from COP28, where Platinumlist was a tech provider and ticketing partner, inspired the company to transform its product approach. As a result, this approach is converted into actions already implemented in the platform’s work.
Mobile-First Tickets To Reduce The Need For Paper.
Paper tickets were the norm for years, later replaced by PDFs to reduce waste—but security remained an issue. In 2024, Platinumlist introduced SafeTickets, mobile tickets with dynamic QR codes that prevent fraud and eliminate the need for printing. Combined with secure resale options, SafeTickets offers both enhanced security and a lower environmental impact.
Historically, Platinumlist used to order up to 500,000 paper ticket blanks annually; however, with the launch of the mobile ticketing system, they used less than half of the paper tickets compared to previous years. Notably, reports of fraud for events using mobile tickets have dropped by approximately 85%, with almost no new cases being reported for events with SafeTickets.
User Engagement With Mobile Fan Tickets
According to research, 35% of people in MENA are motivated to adopt a more eco-friendly lifestyle if it does not involve extra costs. To inspire and engage fans, Mobile Fan Tickets were revealed. These visually appealing and fan-oriented tickets will become a yearly staple for hundreds of football matches. Such activations minimise reliance on traditional formats, with paper-based solutions now accounting for less than 12% of usage, aligning user experience and convenience with sustainability goals.
Inclusive Options To Ensure Accessibility For Everyone
Recognising the need for inclusivity, Platinumlist also developed Light Mobile Ticket – a web-based option for users who can’t or prefer not to download an app. Also, analytics show that up to 14% of users at events with more mature audiences need alternative ticketing, confirming Light Mobile Ticket as an alternative solution for older users. This assures that accessibility is not sacrificed while maintaining a commitment to reducing paper waste.
B2B Sales Console Improvements
The platform’s B2B Sales Console for event organisers has also been updated, enabling them to issue mobile complimentary tickets instead of PDFs. This shift ensures that event organisers can quickly and efficiently distribute mobile tickets, reducing the need for paper-based solutions.
The company is open to collaborations and invites event organisers, artists, and partners to join forces in adopting sustainable practices, fostering a collective effort to enrich the future of entertainment in the region.
The global events industry accounts for over 10% of global carbon emissions, with paper use a significant factor — USA businesses alone consume 4 million tons, costing 68 million trees. In response to this, leaders in entertainment are driving the push for sustainability. Coldplay, for example, is working toward net-zero carbon tours by 2025 through renewable energy and waste reduction, while Billie Eilish promotes recycling initiatives and uses biodegradable merchandise.
