AI

NEWS DESK

Dubai’s “Innovation Lab” prepares students for a future shaped by AI and sustainability

PR News Desk 07/10/2025

Dubai’s education landscape is witnessing a major transformation with the launch of the emirate’s first school-based Innovation Lab, designed to prepare students for a future driven by artificial intelligence “AI” and sustainability. The lab offers an interactive environment where

NEWS DESK

Creatio Partners with CODE81 to Accelerate AI-Driven Digital Transformation in the Middle East

PR News Desk 07/10/2025

Creatio, global vendor of an agentic CRM & workflow platform with no-code and AI at its core, today announced its partnership with CODE81 — a Middle East–based technology consultancy and solutions provider.  This partnership will empower organizations in the region to increase operational efficiency, enhance user experiences, and drive meaningful

NEWS DESK

Axis Communications Creates AI-Powered Video Surveillance Orchestra

PR News Desk 07/10/2025

Axis Communications presented an experiment called The object detection orchestra, the world’s first musical performance played entirely on AI-powered video surveillance cameras and speakers. An initiative designed to explore what lies beyond traditional security for video surveillance. Pairing high-performance video surveillance cameras with AI-based analytics,

NEWS DESK

eToro launches AI-powered advertising campaign in the UAE highlighting its premium loyalty programme

PR News Desk 07/10/2025

eToro, the trading and investing platform, has rolled out a locally flavoured, AI-driven advertising campaign to spotlight eToro Club, its loyalty programme for valued clients. Created in partnership with Secret Level, the AI-native entertainment studio, the ‘Elevate with eToro Club’ campaign leverages cutting-edge AI production tools such as Google’s Veo 3, and will be

NEWS DESK

ServiceNow Showcases the Future of Enterprise AI at GITEX Global 2025

PR News Desk 07/10/2025

ServiceNow (NYSE: NOW), the AI platform for business transformation, is set to make its biggest appearance yet at GITEX Global 2025, showcasing the power of its AI capabilities to help enterprises scale intelligence, data, and workflow automation across the business. The company’s expanded presence signals its growing impact in the region, enabling organizations to

NEWS DESK

ASUS to Bring the Vision of Pervasive AI to Life at GITEX GLOBAL 2025

PR News Desk 07/10/2025

ASUS will be exhibiting a wide range of its AI-powered devices at the 45th edition of GITEX GLOBAL, taking place from October 13 – 17, 2025, at the Dubai World Trade Centre. Under the theme “Ubiquitous AI. Incredible Possibilities,” a comprehensive portfolio designed to accelerate digital transformation through AI, cloud, and education technologies will be […]

NEWS DESK

myAster Launches myBeauty Lens for AI-Powered Skin Analysis & Personalized Skincare

PR News Desk 07/10/2025

myAster, UAE’s #1 health, beauty and wellness superapp, has today announced the launch of myBeauty Lens, an advanced AI-powered skin analysis and product recommendation feature now available exclusively on the myAster app in the UAE. Powered by advanced computer vision, myBeauty Lens analyzes more than eighteen key skin metrics and over one hundred sub-metrics while […]

NEWS DESK

PROVEN strengthens portfolio by consolidating subsidiaries under “PROVEN Solution”

PR News Desk 07/10/2025

PROVEN Solution, a specialist provider of Artificial Intelligence (AI), Robotics, Virtual and Augmented Reality solutions, announced the consolidation of its sister companies – PROVEN Consult, PROVEN Robotics, PROVEN Reality, Sanad.ai and AEMACO under the “PROVEN Solution” brand. The company appoints Hilel Baroud as the CEO of PROVEN Solution. This move is designed to

NEWS DESK

Global Tech Leaders Unite to Propel Emerging Future-Critical Sectors at GITEX GLOBAL 2025

PR News Desk 07/10/2025

With capabilities of AI advancing every year, its potential to address challenges once thought unsolvable is rapidly expanding, from the possibility of curing genetic diseases to transforming urban mobility or enabling green data centres. With the global AI market set to reach $4.8 trillion by 2033 (UNCTAD), the race to deploy AI for critical sectors […]

NEWS DESK

Check Point Software Accelerates AI-Driven Cyber Security and Resilience at GITEX Global 2025

PR News Desk 07/10/2025

Check Point® Software Technologies Ltd. (NASDAQ: CHKP), a pioneer and global leader in cyber security solutions, will return to GITEX Global 2025 at Hall 24, Booth B20, demonstrating how its AI-powered, prevention-first approach is securing the hyperconnected world. This year, Check Point goes beyond technology showcase—it is proving how AI innovation directly delivers

NEWS DESK

AI and Flexible Payments are Reshaping Travel; musafir.com says the Future Lies in a Hybrid Model

PR News Desk 06/10/2025

From planning a dream vacation to paying for it, two powerful shifts are redefining the way people travel: the rise of Artificial Intelligence (AI) and the growing popularity of flexible payment options. musafir.com, the region’s leading online travel platform, believes these forces will shape the future of travel and that success will come from combining technology

NEWS DESK

Moro Hub Joins Forces with Univers to Advance AI and IoT Energy Innovations Across the UAE

PR News Desk 06/10/2025

Moro Hub, a subsidiary of Digital DEWA, the digital arm of Dubai Electricity and Water Authority (PJSC), has signed a strategic Memorandum of Understanding (MoU) with Univers, a global leader in Artificial Intelligence (AI) and Internet of Things (IoT) solutions for energy. The partnership was signed between Eng. Marwan Bin Haidar, Vice Chairman and Group […]

NEWS DESK

Logitech to place the spotlight on the future of workplaces with new AI-powered innovations at GITEX Global 2025

PR News Desk 06/10/2025

Logitech announced its participation at GITEX Global 2025, to be held in Dubai from October 13th to 17th, 2025. Focusing on the theme “AI-Enabled collaboration,” Logitech will present AI-powered, human-centric products that will let visitors experience how smart collaboration tools work in a future-ready, sustainable workplace. Commenting on their participation at GITEX

NEWS DESK

Snowflake at GITEX 2025: Snowflake showcases enterprise AI capabilities and accelerates startup innovation

PR News Desk 06/10/2025

Snowflake, the AI Data Cloud company, is bringing its latest enterprise AI innovations to GITEX GLOBAL 2025, the region’s premier technology showcase at Dubai World Trade Centre. Against a backdrop of rapid AI adoption across industries, Snowflake will demonstrate how its platform can help organisations do more with their AI and data, and drive faster, […]

NEWS DESK

NTT DATA Signs Strategic Collaboration Agreement with AWS to Deliver AI-Powered Contact Center Solutions

PR News Desk 06/10/2025

NTT DATA, a global leader in digital business and technology services, today announced it has signed a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) to deliver AI-powered, industry specific contact center solutions built on Amazon Connect, the cloud-based contact center platform from AWS. This collaboration will help accelerate the adoption of

NEWS DESK

Inception to Showcase Cutting-Edge AI Solutions to the Global Stage at GITEX GLOBAL 2025

PR News Desk 06/10/2025

Inception, a G42 company, and the region’s leading innovator of AI-powered domain-specific products and enterprise business solutions, will unveil its most comprehensive portfolio of AI-native solutions to date at GITEX Global 2025, taking place October 13–17 at the Dubai World Trade Centre. Guided by the theme “Authentic Intelligence. Real Impact.”, the showcase will span

NEWS DESK

Google Selects Saudi’s Lahint for Global AI in GovTech Program

PR News Desk 06/10/2025

Google has selected Saudi startup Lahint, a rising GovTech platform, to join the Growth Academy: AI for GovTech 2025, as one of 24 startups worldwide chosen to drive innovation in the government sector. This milestone follows Lahint’s graduation from leading regional programs such as Misk Launchpad, CODE Tech Founders, and Unlocked by Sanabil 500, underscoring […]

NEWS DESK

Cohesity study finds two-thirds of UAE organisations fully compliant with national regulations, but AI governance and vendor risks emerge as the next frontier

PR News Desk 06/10/2025

UAE organisations are building on a strong compliance foundation, but new research from Cohesity shows the next challenge lies in managing AI governance, vendor complexity, and socio-economic risks. The study was conducted ahead of GITEX 2025 and highlights how well organisations are responding to the country’s strict data protection and sovereignty laws, while preparing

NEWS DESK

Cloud Box Technologies to Demonstrate its Infrastructure and AI Capabilities at GITEX 2025

PR News Desk 06/10/2025

Cloud Box Technologies, a leading systems integrator and IT services specialist in the Middle East, has announced its participation at GITEX GLOBAL 2025, the world’s largest technology, AI and start-up exhibition. The premiere event will take place at Dubai World Trade Centre from October 13-17, 2025. The company will showcase its wide range of products, […]

NEWS DESK

Deloitte and KAUST join hands to explore AI applications in Saudi Arabia

PR News Desk 06/10/2025

Deloitte Middle East and King Abdullah University of Science and Technology (KAUST) have signed a Memorandum of Understanding (MoU) to launch a new collaboration that will bring together Deloitte Middle East’s AI Institute and KAUST’s research ecosystem to advance the role of artificial intelligence in the Kingdom and across the region. The agreement aims to […]