Al-Futtaim Real Estate (AFRE) has announced the launch of its highly anticipated new development, Al Badia Villas, a premium new residential leasing project offering 107 smart, modern, 3- to 5-bedroom homes. Delivered by Al-Futtaim Contracting, the project underscores the Al-Futtaim Real
Al-Futtaim
IKEA, the Swedish home furnishing retailer operated by Al-Futtaim in the UAE with a presence spanning over three decades in the country, is spotlighting its Outdoor Collection — celebrating the great outdoors as a part of the home where families gather to make lasting memories. This collection is designed to cater to outdoor living as […]
Al-Futtaim has collaborated with IBM (NYSE: IBM) to execute a landmark digital core migration and transformation for Al-Futtaim Automotive, moving directly from SAP ECC to SAP S/4HANA on Microsoft Azure through RISE with SAP. As one of the largest SAP transformations in the region, this program strengthens the division’s end-to-end operations and positions it to lead
Al-Futtaim Contracting, a fully integrated, end-to-end specialist division of Al-Futtaim Real Estate operating across the UAE, Saudi Arabia, Qatar, and Egypt, has been delivering innovative solutions in the Construction, Engineering, Technologies, and Facilities Management industries for over 50 years. Known for forging strong partnerships with leading global brands, the
In recognition of the UAE’s Year of Community, Al-Futtaim, in collaboration with the UAE Ministry of Culture, Emirates Foundation and Al Khaleejiya Radio 100.9, and with the support of the UAE Pavilion is proud to launch “Building Bridges: Voices of the Future”, a landmark initiative that will see 50 exceptional Emirati youth represent the UAE […]
Cenomi Retail, Saudi Arabia’s leading retail brand partner, today announced that its founding shareholders have signed a share purchase agreement (SPA) with Al-Futtaim, one of the region’s most prominent and diversified private business groups. Pursuant to the SPA, Al-Futtaim will acquire a 49.95% stake in Cenomi Retail from the selling shareholders, namely, Fawaz
Al-Futtaim, one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, is proud to celebrate over 70 years of successful partnerships with Japan and its globally iconic brands. This enduring relationship underscores Al-Futtaim’s commitment to fostering international collaboration and bringing world-class products and services to
A new white paper, released by Al-Futtaim during Dubai AI Week in collaboration with the Mohamed bin Zayed University of Artificial Intelligence (MBZUAI), reveals that a lack of skilled AI professionals is the biggest obstacle to unlocking the potential of AI-driven personalisation in the GCC retail sector. Titled “Artificial Intelligence in GCC Retail,” the
Al-Futtaim is pleased to announce the launch of Blue AI, a groundbreaking feature within the Blue Rewards app that empowers customers to interact with all their favourite brands in new and dynamic ways. The feature will reach more than five million Blue Rewards customers in the first year. The announcement was made at Al-Futtaim’s AI […]
Al-Futtaim Trading Enterprises, the official distributor of Jeep in the UAE, is proud to announce the ‘Dare to Wrangler’ Sales Event, running from September 19 to 22, 2024. This exclusive event offers customers the opportunity to own new and certified pre-owned Jeep Wrangler models, renowned for their legendary off-road capabilities, iconic design, and wide range […]
Al-Futtaim Trading Enterprises, the official distributor of Ram, is thrilled to announce the arrival of the highly anticipated 2025 Ram 1500 Laramie and Rebel models in the United Arab Emirates. Featuring the all-new 3.0L I6 Hurricane Twin Turbo engine, these trucks deliver an impressive 420 horsepower and 635 Nm of torque, setting a new benchmark […]
In a monumental leap forward for marine engine technology, Al-Futtaim Honda has unveiled its first 5-litre V8 outboard engine, the BF350, specifically designed to cater to the needs of the UAE’s elite boating community and passionate seafarers. The newest addition expands Honda’s line-up in the UAE to 11 outboard engines, offering a comprehensive range of […]
In a monumental leap forward for marine engine technology, Al-Futtaim Honda has unveiled its first 5-litre V8 outboard engine, the BF350, specifically designed to cater to the needs of the UAE’s elite boating community and passionate seafarers. The newest addition expands Honda’s line-up in the UAE to 11 outboard engines, offering a comprehensive range of […]
Blue, Al-Futtaim Group’s lifestyle and rewards app that offers benefits from the widest range of brands, signed a partnership agreement with Emarat General Petroleum Corporation’s loyalty program, EmCan, facilitating higher rewards and double earnings for members of both programs. Dany Karam, Chief Marketing and Partnerships Officer at Al-Futtaim Group – Blue, signed
Building on an enviable heritage as one of the world’s toughest and most capable 4x4s, Al-Futtaim Toyota is proud to announce the launch of the all-new Land Cruiser Prado in the United Arab Emirates, celebrating more than 70 years of offroad dominance and reliable performance across 190 countries. Since its debut in 1951, the Land […]
Al-Futtaim Lexus has expanded its fleet of luxury hybrid vehicles with the addition of the stylish, sporty and highly efficient 2024 Lexus UX 300h. A new powertrain and badge have arrived with the new UX 300h, and the versatile compact crossover now boasts 196 total system horsepower. A new hybrid transaxle and lightweight lithium-ion battery […]
Toyota GR owners in the United Arab Emirates were amongst the first in the country to be treated to a surprise unveiling of the new Toyota GR86 Coupe. Guests attending the Suhoor on the Track event hosted by Al-Futtaim Toyota for GR owners at the Dubai Autodrome enjoyed the exclusive reveal whilst enjoying an evening […]
As we celebrate International Women’s Day, let’s honour the vital contributions of women across all sectors. Their resilience and spirit are pivotal in shaping our society. Women’s stories light the way forward for us all. At Al-Futtaim, women’s dedication to excellence, integrity, and collaboration is driving innovation and success across our growing business
IBM Consulting Transforms Al-Futtaim Group’s Operational Excellence and Elevates Customer Experience
IBM Consulting (NYSE: IBM) has been selected by Al-Futtaim Group to redesign its Blue Rewards’ customer experience journey and transform the Group’s Digital core through large scale data migration projects. IBM Consulting implemented a redesign of the Blue Rewards digital platform which includes the user experience, technology stack, and business teams. This
In a dynamic collaboration with TikTok for Business Middle East and renowned content creators Amir De Leon and Mostafa Eldiasty, Al-Futtaim Lexus are transforming automotive enthusiasts into powerhouse content creators with the Lexus Content Lab. Hosted at Al-Futtaim Lexus DIP showroom, the Lexus Content educated audiences on creating unique, thrilling and





























