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AppsFlyer

NEWS DESK

Middle East Subscription App Economy Shifts as Growth Moves to New Categories, Platforms and Monetisation Models

AppsFlyer, the Modern Marketing Cloud, has released its State of Subscriptions for Marketers 2026 report, revealing a sharp shift in consumer behaviour in the Middle East, where the rapid rise of Short Drama apps is reshaping both content consumption and marketing investment strategies.   Short Drama, bite-sized, mobile-first serialized video content, is emerging as
NEWS DESK

AppsFlyer Announces Major Release of Eight New Products to Advance Growth Measurement, AI Automation, and Data Collaboration

AppsFlyer, has announced the launch of eight new products designed to help businesses transform complex data into clarity and growth. The announcement underscores AppsFlyer’s evolution from mobile attribution pioneer to Modern Marketing Cloud that breaks down silos across omnichannel measurement, deep linking, data collaboration, and autonomous AI workflows to enable
NEWS DESK

AppsFlyer Research Confirms ‘Ramadan Effect’ as Middle East Mobile App Revenues Surpass US$1.7 Billion, Showing 18.6% YoY Growth

PR News Desk
As brands across the region continue to compete for consumer attention during the Holy Month, new data from AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, reveals another year of dramatic growth in mobile app engagement, installs, and revenue across the Middle East — as marketers double down on seasonal campaigns to […]
AppsFlyer
NEWS DESK

AppsFlyer Collaborates with AWS

AppsFlyer has announced the expansion of its AppsFlyer Data Collaboration Platform (DCP) offering for brands and commerce media networks through an integration with AWS Clean Rooms from Amazon Web Services (AWS). Leveraging AWS Clean Rooms helps brands, commerce media networks, and social platforms with multiple use cases, such as audience analysis and targeting, that