UAE Born based, and global lifestyle brand, ARMAF turned the launch of its latest fragrance into a theatrical spectacle at Beautyworld Middle East 2026, unveiling Club de Nuit Intenso Fuego through a live performance inspired by the rhythm, movement and intensity of flamenco. Rather than a
ARMAF
Summer in the UAE changes almost everything. Outfits become lighter, plans shift from beach clubs to rooftop dinners, and beauty routines become all about keeping things fresh. Fragrance is no exception. The right scent should feel light enough for the heat, last through warm evenings, and leave an impression long after you have left the […]
ARMAF, the global fragrance powerhouse behind one of the world’s most celebrated fragrance collections, proudly introduces Club De Nuit Intense Overdose – the boldest chapter yet in the iconic Club De Nuit legacy, fronted by acclaimed actor, producer, and entrepreneur John Abraham as Global Brand Ambassador. Building on the DNA that made Club De Nuit […]
ARMAF, the global fragrance powerhouse behind one of the world’s most celebrated fragrance collections, proudly announces acclaimed actor, producer and entrepreneur John Abraham as the Global Brand Ambassador for Club De Nuit Intense Overdose. The partnership will make its worldwide debut through a cinematic television commercial (TVC), introducing the boldest chapter yet
ARMAF, the global fragrance powerhouse behind one of the world’s most celebrated fragrance collections, proudly announces acclaimed actor, producer and entrepreneur John Abraham as the Global Brand Ambassador for Club De Nuit Intense Overdose. The partnership will make its worldwide debut through a cinematic television commercial (TVC), introducing the boldest chapter yet














