ASUS

NEWS DESK

ASUS Accelerates Enterprise AI Adoption with NVIDIA-Powered AI Factory Solutions at COMPUTEX 2026

News Desk 03/06/2026

ASUS is presenting its most comprehensive portfolio of AI infrastructure solutions to date at COMPUTEX 2026, highlighting how artificial intelligence is becoming a more integrated and seamless aspect of everyday digital experiences, using next-generation AI factory architectures developed in

NEWS DESK

ASUS to Showcase Advanced Solutions and Vision for an AI-Driven Future Ahead at COMPUTEX 2026

News Desk 25/05/2026

ASUS has announced its forthcoming participation at COMPUTEX 2026, where the company will display its most recent breakthroughs in AI-powered computing, gaming, creator technologies, and enterprise infrastructure, as well as ASUS Republic of Gamers (ROG)’s 20-year milestone in gaming innovation and design evolution. Building on the success of previous COMPUTEX events, ASUS

NEWS DESK

ASUS sends ExpertBook Ultra above Everest altitude to test real-world durability

News Desk 20/05/2026

ASUS recently conducted an extreme environment experiment by sending the new ExpertBook Ultra laptop above the altitude of Mount Everest to evaluate the reliability of the most advanced model in the ExpertBook series under real-world conditions. The device remained fully operational throughout ascent, descent, and landing. As the most advanced ExpertBook to date,

NEWS DESK

ASUS Launches Chromebook CM32 Detachable for Reliable Mobile Productivity

News Desk 21/04/2026

ASUS has announced the all-new ASUS Chromebook CM32 Detachable, the perfect portable companion for study, work and play, with a versatile 2-in-1 design that allows it to transform seamlessly from a laptop to a tablet. It features a bright and vibrant touchscreen, an Arm®-based processor, a magnetic stylus with wireless charging, front and world-facing cameras, […]

NEWS DESK

ASUS Celebrates Partner Success and Regional Debut of ExpertBook Ultra at Partner Excellence Night 2026

News Desk 23/02/2026

ASUS hosted its Partner Excellence Night 2026 in recognition of its partners. Held at Fairmont, The Palm in Dubai, the company also unveiled the ExpertBook Ultra, where attendees experienced the device’s innovative design and AI-powered features. The event also highlighted milestone achievements in the past year, and ASUS’s partner ecosystem was honored for their

NEWS DESK

ASUS Sets a New Standard for AI PCs with the ExpertBook Ultra

News Desk 19/01/2026

ASUS unveiled its next-generation ExpertBook Ultra, the pinnacle of the ExpertBook series, at a launch event during CES 2026 in Las Vegas. The event also highlighted intelligent technologies that enhance productivity, unlock creative potential, and improve daily routines. Designed for modern hybrid work environments, the ExpertBook Ultra emphasizes powerful performance,

NEWS DESK

ASUS Highlights AI-Driven Workplace Solutions at Expert Connect Event

News Desk 17/12/2025

ASUS recently hosted Expert Connect, an AI-driven workspace event that highlighted the company’s ExpertBook lineup. Select end-users from the healthcare, BFSI, education, and enterprise sectors attended the event, held at Topgolf Dubai. The guests got a chance to experience the latest product offerings from ASUS, including a preview of their 2026 lineup. The location

NEWS DESK

Empowering the Region with ASUS AI Factory: Building the Infrastructure for an Intelligent Future

PR News Desk 16/10/2025

ASUS, a global technology leader, is reinforcing its commitment to the Middle East’s AI transformation through its AI Factory architecture — a comprehensive framework combining NVIDIA-accelerated computing with intelligent infrastructure design. The AI Factory offers enterprises a unified platform to build, train, and deploy AI models at scale, integrating compute,

NEWS DESK

ASUS to Bring the Vision of Pervasive AI to Life at GITEX GLOBAL 2025

PR News Desk 07/10/2025

ASUS will be exhibiting a wide range of its AI-powered devices at the 45th edition of GITEX GLOBAL, taking place from October 13 – 17, 2025, at the Dubai World Trade Centre. Under the theme “Ubiquitous AI. Incredible Possibilities,” a comprehensive portfolio designed to accelerate digital transformation through AI, cloud, and education technologies will be […]

NEWS DESK

ASUS Highlights Innovation for Government and Education Sectors at Riyadh Showcase

PR News Desk 29/09/2025

ASUS, along with its partner, AlFalak Electronic Equipment and Supplies Co., hosted its ‘Powering the Future’ event on September 15th at the Narcissus Hotel in Riyadh. Bringing together end users from the government, education, health, and technology sectors, the event served as a platform to experience the company’s commercial portfolio and latest innovative solutions.

NEWS DESK

ASUS Redefines Sovereign AI with Next-Generation Professional Services at Inaugural ASUS AI Tech Summit in Dubai

PR News Desk 17/09/2025

ASUS today announced, at the prestigious inaugural ASUS AI Tech event in Dubai, the unveiling of its comprehensive Professional Services for Sovereign AI Solutions. The announcement reinforces the company’s position as a global leader in AI-driven digital transformation. In strategic collaboration with industry leaders—including NVIDIA, AMD, Micron, Weka, Foxlink,

NEWS DESK

ASUS Accelerates Smarter Technology Adoption with AI-Powered Innovations

PR News Desk 21/07/2025

ASUS, alongside its partner, Suhail Bahwan Group, successfully hosted the ‘Innovating with the Future: Transforming Business with IT Solutions’ event in Oman. Over 100 delegates from the education, business and public sectors attended the event to gain insight into ASUS’s latest solutions. The event had an exceptional turnout and is a testament to ASUS’s passion […]

NEWS DESK

ASUS Addresses the Growing Adoption of AI in Education at ‘The Tech Social’ Event

PR News Desk 16/06/2025

ASUS, in collaboration with its partner MarsSys, successfully hosted ‘The Tech Social’, an event focused on education and innovation. The event brought together key decision-makers, influencers and end-users from the education sector to discuss the evolving role of technology and the increasing adoption of Artificial Intelligence (AI) in education. Hosted recently at the

NEWS DESK

ASUS Redefines Next-Gen Business Computing with the ExpertCenter P400 AiO

PR News Desk 21/05/2025

ASUS today announced the ExpertCenter P400 AiO (P440VA), an all-in-one solution that combines performance and style in a compact design. It features a 24-inch FHD touchscreen1 display with 100% sRGB color gamut and a 93% screen-to-body ratio. Combined with immersive Dolby® Atmos audio, it provides a premium experience for multimedia tasks. ExpertCenter P400 AiO also […]

NEWS DESK

ASUS Announces ExpertCenter P500 Mini Tower

PR News Desk 23/04/2025

ASUS today announced the ASUS ExpertCenter P500 Mini Tower (P500MV), a high-performance desktop PC that’s designed to redefine value and performance for small businesses. With the new ASUS Tower Air Cooler thermal design and powered by the latest Intel® Core™ i7 processor, the P5 Mini Tower unleashes up to 95W TDP — delivering 30% better […]

NEWS DESK

ASUS Announces Latest ExpertBook P1 Models

PR News Desk 16/04/2025

ASUS announced the latest additions to its comprehensive range of business laptops — ExpertBook P1 (PM1403 and PM1503). Aimed at administrators and budget-conscious professionals who require essential computing services without compromise and available in 14-inch or 15.6-inch FHD options, the new ExpertBook P1 models blend effective performance with everyday functionality,

Gadgets

Asus launches new external storage solution

News Desk 25/02/2025

The Asus Cobble SSD Enclosure Asus has unveiled its latest innovation in external storage solutions, the Asus Cobble SSD Enclosure. Combining speed, durability, and a unique design, this external storage device offers a sleek, cobblestone-inspired look with cutting-edge features, making it an ideal choice for gamers, professionals, and content creators. With its IP55 water

NEWS DESK

ASUS Announces All-New Zenbook A14, World’s Lightest Copilot + PC

PR News Desk 13/01/2025

The ultralight laptop segment has reached an exciting new milestone with the launch of the ASUS Zenbook A14 (UX3407) at CES 2025. Setting a new standard for portability and innovation, the Zenbook A14 is the lightest 14-inch Copilot+ PC on the market and the first ASUS laptop crafted with an all-Ceraluminum™ chassis. This groundbreaking model […]

NEWS DESK

ASUS Puts AI Within Reach of Everyone with its Always Incredible Copilot+ PC Lineup

PR News Desk 09/01/2025

ASUS today announced a significant expansion of its innovative Copilot+ PC lineup at CES 2025, the fastest, most intelligent Windows PCs, bringing artificial intelligence (AI) capabilities to users in every segment — empowering more people than ever to embrace the exciting and burgeoning era of AI. As AI reshapes both how people interact with technology […]

NEWS DESK

Qiddiya and ASUS Forge Strategic Partnership to Revolutionize Gaming in Saudi Arabia

PR News Desk 27/08/2024

State-of-the-art gaming infrastructure and ROG flagship store elevate Qiddiya City’s gaming experience and lay the foundations for a regional HQ in the country. ASUS today announced that Qiddiya City, a global destination for entertainment, sports, and culture, has signed a long-term partnership with the global technology leader.   Signed at the New Global Sport