AURAK

NEWS DESK

AURAK’S Mass Communication Bachelor Program Molds New-Age Professionals in Digital Media and Public Relations

PR News Desk 15/04/2025 0

The challenge of countering misinformation, false narratives based on hidden agendas, and sponsored news is being met by public-spirited universities through intensive programs that train graduates in the intricacies of producing responsible and ethical content across platforms. The American

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Use of Large Language Models (LLMs) can boost AI-driven innovation in startups, reveals AURAK research

PR News Desk 17/03/2025 0

New applied research by the American University of Ras Al Khaimah (AURAK) has revealed that the use of Large Language Models (LLMs) can dramatically accelerate growth and productivity of startups – offering multiple benefits, such as automation of tasks, improved decision-making, and enhanced customer experience through AI-driven marketing, CRM, and financial forecasting

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AURAK Salutes Diversity by Showcasing Cultures of 35 Countries at 12th Global Day

PR News Desk 20/02/2025 0

Echoing its avowed commitment to molding graduates with an international outlook, the American University of Ras Al Khaimah (AURAK) celebrated the sights, sounds, and cuisines of 35 different countries at the 12th Global Day celebrations on its campus recently. Dr. David A. Schmidt, President of AURAK, said: “At AURAK, we take great pride in fostering […]

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AI/Sustainability Experts Headline AURAK’s Debut TEDx Event

PR News Desk 09/02/2025 0

Seven leading speakers from diverse backgrounds provided fresh perspectives in eloquent presentations on pivotal global topics – Artificial Intelligence, Sustainability, Leadership and Entrepreneurship – at the debut TEDx event of the American University of Ras Al Khaimah (AURAK) recently. The event, themed ‘Impact Matters—Voices for a New Era,’ explored the power of

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AURAK adds Robotics to Bachelor in Electrical Engineering

PR News Desk 20/01/2025 0

To meet projected accelerated demand for robotics professionals, the American University of Ras Al Khaimah (AURAK) has enhanced its Bachelor of Science in Electrical and Electronics Engineering by introducing a new concentration in Robotics. The goal is to offer a specialized pathway that addresses the growing demand for professionals in the fields of automation, AI, […]

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AURAK Launches Level 9 Micro-Credential in Energy Efficiency

PR News Desk 23/12/2024 0

The American University of Ras Al Khaimah’s (AURAK) has launched a Level 9 Micro-Credential in Energy Efficiency and Management focused on delivering training in energy management techniques and approaches, commencing in Spring 2025, with attractive grants for the inaugural cohort, commencing in Spring 2025. Micro-credentials are short certification courses that allow

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AURAK’s three-day National Day celebration honors ‘unity, resilience and progress’ of UAE

PR News Desk 29/11/2024 0

In an outstanding display of loyalty to the UAE, the American University of Ras Al Khaimah (AURAK) hosted an array of performances and events during three days of celebrations from November 25 to 27 marking the 53rd UAE National Day. Guest of Honour, Her Highness Sheikha Hana bint Juma Al Majid, attended the celebrations on […]

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Over 50 experts gather to share insights on how businesses can build a thriving circular economy

PR News Desk 07/11/2024 0

The 1st International Conference on Business Management, Entrepreneurship, and Circular Economy, organized by the American University of Ras Al Khaimah (AURAK), provided valuable insights into how businesses and entrepreneurs can find the right balance to build a thriving circular economy. The two-day conference, held from November 4 to 5, featured 58 speakers, three

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Adoption of Circular Economy demands transformation in entrepreneurial values: AURAK research

PR News Desk 07/10/2024

A pioneering study led by a researcher from the American University of Ras Al Khaimah (AURAK) has concluded that achieving a fundamental shift towards Circular Economy (CE) adoption requires more than just changes in business practices; it demands a profound transformation in the underlying values that drive entrepreneurial behavior. In the significant study published in

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AURAK supports Study Abroad programs for gaining cross-cultural competences, international exposure

PR News Desk 23/09/2024

Student Exchange and Study Abroad programs are gaining traction all over the world, as they present opportunities for university students to develop cross-cultural competencies, enhance communication skills, and build connections with peers worldwide, according to the American University of Ras Al Khaimah (AURAK). AURAK, ranked No. 6 among UAE universities in the QS World

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AURAK researcher’s study demonstrates how the use of IoT and blockchain can dramatically boost food safety

PR News Desk 02/09/2024

A new study by a researcher from the American University of Ras Al Khaimah (AURAK) has illuminated how the use of the Internet of Things (IoT) and blockchain can dramatically boost food safety. The study, done by Dr. Tahseen Arshi, Associate Provost for Research and Community Service at AURAK, in collaboration with researchers from the […]

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AURAK tailors Bachelor in Artificial Intelligence

PR News Desk 19/08/2024

Foreseeing the big impact Artificial Intelligence (AI) is set to make across industries, the American University of Ras Asl Khaimah (AURAK) has tailored its four-year Bachelor of Science in Artificial Intelligence program to produce market-ready graduates. The development comes amid findings that AI is set to become a powerful force in our life and job […]

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AURAK launches Advanced Technology and Artificial Intelligence Center

PR News Desk 01/08/2024

The American University of Ras Al Khaimah (AURAK) has launched the Advanced Technology and Artificial Intelligence Center (ATAIC), an innovative Information and Communications Technology (ICT) research center operating under the School of Engineering and Computing.  The launch of this center occurs against the backdrop of AI becoming the dominant job creator globally.

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AURAK research paper delves into how Intelligent Transportation Systems (ITS) are powering the smart traffic revolution

News Desk 16/07/2024

Intelligent Transportation Systems (ITS), powered by 5G and Internet of Things (IoT), are poised to take smart traffic management to the next level, creating a safer, smoother and more sustainable traffic movement in cities across the globe, according to a paper published by a group of researchers from three Middle East universities, including the American […]

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Multi-university research explores viability of rice husk ash as partial replacement of cement

News Desk 27/06/2024

As part of quest for substitutes for cement in the construction industry, a group of researchers from ten universities – including the American University of Ras Al Khaimah (AURAK) — have published a paper that explores the viability of the use of rice husk ash as a partial replacement of cement for the production of […]

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AURAK and Ras Al Khaimah Police HQ sign MoU for wide-ranging mutual collaboration

News Desk 20/05/2024

The American University of Ras Al Khaimah (AURAK) and Ras Al Khaimah Police HQ have signed a wide-ranging, five-year cooperation agreement to foster a permanent and advanced partnership for mutual benefit. The collaboration aims to integrate efforts, share experiences, and enhance performance indicators to achieve strategic objectives in alignment with federal and local

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Saud bin Saqr Scholarship Program Celebrates First Cohort of Graduates in Broadcast Journalism & TV Production

News Desk 01/05/2024

The inaugural Saud bin Saqr Scholarship Program celebrated its first graduation ceremony today at the American University of Ras Al Khaimah (AURAK), honoring a dynamic cohort of 14 students who successfully completed the five-week broadcasting course. Led by the vision of His Highness Sheikh Saud bin Saqr Al Qasimi, UAE Supreme Council Member and Ruler […]

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AURAK hosts 16th Asian Conference on Intelligent Information and Database Systems

News Desk 19/04/2024

The American University of Ras Al Khaimah (AURAK) hosted, for the first time in the UAE, the 16th Asian Conference on Intelligent Information and Database Systems (ACIIDS) bringing together experts from the international scientific community to shed light on new advancements driven by AI and ML technologies. The hybrid event, held on AURAK campus from […]

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AURAK Researcher Co-Pilots AI-based Study that Unlocks New Insights

PR News Desk 25/03/2024

A pioneering study co-led by a Sigma Xi researcher from the American University of Ras Al Khaimah (AURAK) promises to revolutionize brain tumor care using AI-based tools. The study is led by Dr. Rawad Hodeify, Department Chair, Associate Professor of Medical Biotechnology, AURAK, and Dr. Orwa Aboud, Assistant Professor, Department of Neurology and Neurological Surgery,

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AURAK Celebrates Diversity: Students Showscase Cultures of 23 Countries

PR News Desk 13/03/2024

The campus of the American University of Ras Al Khaimah (AURAK) celebrated the sights, sounds, smells and traditions of 23 different countries, at the 11th Global Day celebrations held under the theme of “Celebrating Cultures From Across The Globe.” The unique and enriching experience, which echoed the university’s ethos of diversity, featured a nations’