Brand

NEWS DESK

Get Ready…IBPC Corporate Quiz 2026 Is Back!

News Desk 10/02/2026

What’s the only place where CEOs, creatives, techies, trivia nerds, and brunch-loving Dubaiites battle it out over questions like “Which watch brand is the timekeeper at Wimbledon Tennis Championship? Rolex or Cartier or Adolf Dassler lends his name to which great brand?  Puma or Adidas?

NEWS DESK

Honda Showcases Its Past, Present and Future Through an Immersive Brand Experience in Dubai: EVERYTHING Honda

News Desk 21/01/2026

Honda Motor Co. (Middle East & Africa) brought its world of innovation to life on 15 and 16 January at Sofitel The Palm, Dubai, through an immersive experience that united industry thought leaders and partners for a multi-sensory journey through Honda’s Past, Present and Future. Designed as a seamless progression across land and sea, the […]

NEWS DESK

The Secret Forces Reshaping Luxury: What Every Brand Needs to Know in 2025

PR News Desk 11/03/2025

A comprehensive report published by CXG, a leading consulting and solutions firm specialising in enhancing brand performance through innovative customer and employee experience strategies, has unveiled the key forces transforming the luxury landscape. Titled “Key Themes Driving the Future Luxury Market: 2025 and Beyond,” the research provides valuable insights

NEWS DESK

Celebrating 35 years with stories from the early years –The statement making INFINITI Q45

PR News Desk 08/10/2024

In celebration of its 35th anniversary, INFINITI today commences a four-part series divulging lesser-known details on models from its early years. The Q45, J30, FX and G Coupe helped put INFINITI on the map and Jun Shimizu, Alfonso Albaisa, Hideo Kumoro and Hiroyoshi Kato each played a role in either shaping the designs for these […]