The Middle East marketing landscape faces a major disruption as veteran marketing executive Mike Rich launches RICH, one of the region’s first CMO-led marketing agencies. RICH introduces “outsourced marketing departments” – fully managed teams that function as in-house marketing divisions while
Brands
Watches & Wonders Geneva returns from 1 – 7 April 2025, welcoming an unprecedented 60 exhibiting brands, reinforcing its position as the world’s premier watchmaking event. For one week, Watches and Wonders Geneva 2025 will bring together the watchmaking industry’s most esteemed names, reinforcing Geneva’s status as the world’s watchmaking capital. BVLGARI joins an
In a major step towards reshaping the AdTech industry, Dubai-based Smartifai has filed a patent with the United States Patent and Trademark Office (USPTO) on January 14, 2025, for its revolutionary audience context solution. This development highlights the company’s evolution from a contextual advertising provider to a leading authority in audience context intelligence,












