CASIO Middle East and Africa has announced a refreshed regional strategy alongside major product innovations, underscoring the company’s ambition to deepen its relevance with younger consumers while expanding into new watchmaking segments. At the centre of CASIO’s strategy is a drive to engage
Casio Middle East & Africa
CASIO Computer Co., Ltd. celebrated sixty years since unveiling its first desktop calculator in 1957—a breakthrough that reshaped classrooms, laboratories, financial trading floors, offices, and retail shops worldwide. To mark this milestone, CASIO Middle East & Africa FZE (CMEA) welcomed its regional distributors and key partners to Habtoor Palace in Dubai, honoring











