Majid Al Futtaim Entertainment officially unveiled SOCO today, transporting guests, media, and influencers into its newest social gaming destination—a place where friendly competition, culinary hits, and unforgettable energy collide under one iconic roof. The launch reinforces the company’s
City Centre Mirdif
Something new is coming to City Centre Mirdif — and it’s all about play, food, and togetherness. On 16 January, Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, will launch SOCO, a brand new ‘social jungle’ concept. The all-new social gaming destination fuses immersive […]
This year, Majid Al Futtaim is bringing the spirit of Eid Al Etihad, UAE National Day 2025, to life across its destinations by hosting a plethora of cultural activations and family-friendly entertainment across City Centre Mirdif and City Centre Al Zahia. Visitors will embark on a cultural journey rooted in legacy and rising with vision, […]
This Emirati Women’s Day, two of the UAE’s busiest malls are hitting pause on the everyday shopping bustle to shine a spotlight on the women whose strength and grace have carried the nation forward – Emirati mothers. On August 27, City Centre Al Zahia unveiled “شامخة يا بنت الامارات” (which translates to “Proud Daughter of […]
This Dubai Summer Surprises, City Centre Mirdif is turning up the heat, but only in the right way with Voyage Club, a bold and breezy pop-up destination where art, culture, retail therapy, and summer energy all come together in one unforgettable escape. Visitors to the mall will get to enjoy an immersive experience filled with […]
Dubai Summer Surprises (DSS) is set to officially launch with an evening of exceptional live music and family-friendly fun at City Centre Mirdif. Taking place at the mall’s Central Galleria on June 28, the opening ceremony will feature an unforgettable free concert headlined by two of the most exciting acts in the region, appealing to […]















