Beyond Creation, the independent Technology and CX agency, has announced a rebrand to ‘parallel’, with a focus on bringing its unrivalled expertise in customer experience to the fore of its client offering. With 18 years of experience in building and crafting digital experiences across the MENA
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PROVEN 360, a fully integrated marketing consultancy in Saudi Arabia, has officially signed on Muir Textiles, a luxury textile brand with a 40-year heritage of craftsmanship and quality. Adding Muir Textiles to its portfolio highlights PROVEN 360’s commitment to supporting heritage-driven, high-quality brands as they expand and thrive in new markets. Commenting on the new











