Creativity

NEWS DESK

In the age of AI, creativity and strategic storytelling remain key for Gulf marketers and communication specialists

News Desk 21/01/2026

Nearly half of the technology marketers and communication professionals across the UAE and Saudi Arabia believe AI is enhancing efficiency but that creativity, storytelling, and cultural understanding remain the true differentiators in an increasingly competitive digital landscape.   That

NEWS DESK

Riyadh Music Week Concludes 10 Days of Citywide Creativity, Learning, and Global Industry Collaboration

News Desk 16/12/2025

Riyadh Music Week (RMW) has concluded a 10-day programme that brought together artists, educators, executives, creators, and communities from Saudi Arabia and around the world. Through its integrated schedule of professional gatherings, cultural exchanges, community events, and public performances, the week reflected the continued expansion and strengthening of Saudi

NEWS DESK

Paint & Sail: An Artsy Morning by Perfectly Minted by Resh

News Desk 11/11/2025

Add a touch of creativity to your November plans with an artsy escape on the water. On Saturday, 23rd November, from 11 AM to 1 PM, step aboard a yacht at Dubai Marina for the Candle & Glass Cup Painting Workshop by Perfectly Minted by Resh, a morning where art and ocean views come beautifully […]

NEWS DESK

Arab Award Forum wraps up 5th edition, highlights prizes’ role in fostering excellence and creativity

PR News Desk 14/10/2025

The fifth edition of the Arab Award Forum concluded in Dubai after two impactful days of discussions and knowledge exchange. Hosted by the Mohammed bin Rashid Al Maktoum Knowledge Award (MBRKA), an initiative of the Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF), the forum gathered representatives from 35 of the Arab world’s top awards, […]

NEWS DESK

Dubai Esports & Games Festival 2025 Kicks Off Today! Top Highlights to Catch This Week

PR News Desk 27/04/2025

The wait is over! Dubai Esports & Games Festival (DEF) 2025, organised by Dubai Festivals and Retail Establishment (DFRE), officially kicks off today 25 April and runs until 11 May with a citywide celebration of fun, creativity, and pop culture like no other. There’s something in store for everyone, with exciting new features, free-to-play experiences, […]

NEWS DESK

The Sharjah Literature Festival: A New Platform Celebrating Emirati Creativity and Shaping Tomorrow

PR News Desk 12/01/2025

The Emirate of Sharjah is set to launch the inaugural Sharjah Literature Festival, which will take place from 17 to 21 January 2025 under the slogan “Emirati Tales Inspire the Future.” The festival is held under the generous patronage of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and […]

NEWS DESK

TRANSFORMING DUBAI INTO A CANVAS OF CREATIVITY

PR News Desk 10/01/2025

Every year, the Dubai Shopping Festival (DSF) reimagines the cityscape, transforming the emirate into a breathtaking canvas of art, light, and innovation. As the iconic annual festival marks its milestone 30th edition, DSF reaffirms Dubai’s reputation as a global hub for creativity, welcoming visionary artists from around the world to showcase their talents on an […]

NEWS DESK

Ignite Creativity and Curiosity at OliOli®’s Tinker Makers Camp!

PR News Desk 02/12/2024

This winter, OliOli® invites young innovators and creators to join the Tinker Makers Camp, a hands-on, imaginative experience designed to inspire children through STEAM-based activities. Starting on December 16th, the camp offers both weekly and daily rates, making it perfect for families looking to add a dose of fun and learning to their holiday plans. […]

NEWS DESK

Bodour Al Qasimi Highlights the Crucial Role of Intellectual Property in Fostering Innovation and Creativity

PR News Desk 04/11/2024

Sheikha Bodour bint Sultan Al Qasimi, Founder and Honorary President of the Emirates Reprographic Rights Management Association (ERRA), emphasised the crucial role of intellectual property in stimulating the creative and cultural industries both in the UAE and globally. She highlighted the continuous efforts made by Sharjah and the UAE to protect the creative rights of

NEWS DESK

Andaz Dubai The Palm Ignites Creativity and Inspires Authenticity

News Desk 09/07/2024

Andaz Dubai The Palm, led by General Manager Bastian Baumann, has been crowned the winner of a 2024 Luxury Lifestyle Awards for Best Luxury Boutique Hotel in Dubai, UAE. Andaz Dubai The Palm is an exceptional luxury lifestyle hotel located in the heart of Dubai, UAE that redefines the travel experience. Since its opening on […]

NEWS DESK

INFINITI Art Loop: Celebrating Creativity and Innovation

PR News Desk 21/03/2024

INFINITI of Arabian Automobiles, the flagship company of the AW Rostamani Group and the exclusive dealer for INFINITI in Dubai, Sharjah, and the Northern Emirates, launched the first edition of the INFINITI Art Loop on March 18, spanning throughout the holy month of Ramadan. This innovative Ramadan initiative not only champions the diverse voices of […]

NEWS DESK

Ministry of Economy launches its new intellectual property system

PR News Desk 07/02/2024

The Ministry of Economy announced the launch of its new intellectual property (IP) system, which includes 11 integrated initiatives in various fields and applications of intellectual property. The initiatives are aimed at enhancing the innovation and creativity landscape in the country by providing a competitive and conducive environment to inventors and creators to