The new generation of artificial intelligence (AI) agents, exemplified by Microsoft Copilot, allows for a native AI-driven customer experience that transforms the way customer service is delivered from end to end. Organizations can now reimagine the entire service journey, achieve unprecedented
Customer Engagement
Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engagingâ„¢, has helped Floward, the go-to online destination for flowers and gifts delivery in MENA and the UK, strengthen their customer engagement and conversion rates, particularly through WhatsApp. Floward has successfully completed campaigns using Braze Canvas, the











