Defender

NEWS DESK

DEFENDER GIVES ADVERTISING HOARDING A SECOND LIFE TO SUPPORT COMMUNITIES AND REDUCE WASTE

PR News Desk 21/10/2025

Defender has repurposed its 200-metre-long Sheikh Zayed Road advertising hoarding, giving it a second life as thousands of recycled bags that are now available to the community. Rather than letting the material go to landfill, the PVC has been used to make durable and practical bags that are

NEWS DESK

DEFENDER KICKS OFF SUPPORT FOR WOMEN’S RUGBY WORLD CUP ENGLAND 2025 BY CELEBRATING THE FIRST FEMALE PLAYER TO SCORE A TRY

PR News Desk 11/08/2025

Defender is shining a light on a seminal moment for women’s rugby to celebrate its partnership with Women’s Rugby World Cup England 2025. Ahead of the tournament kick-off later this month, Defender is reigniting its Defender Trailblazers campaign to tell the story of Emily Valentine, who defied expectations to become the first known female player. […]

NEWS DESK

DEFENDER RALLY PARTNERS WITH SHACKLETON AS OFFICIAL EXPEDITION APPAREL SUPPLIER AHEAD OF THE 2026 DAKAR RALLY AND WORLD RALLY-RAID CHAMPIONSHIP

PR News Desk 03/07/2025

Defender Rally has today announced performance apparel company Shackleton as Official Expedition Apparel Supplier ahead of Defender’s entry to the 2026 Dakar Rally and FIA World Rally-Raid Championship (W2RC). Shackleton – a British luxury brand with a unique combination of heritage, exploration and innovation – will equip the Defender team with high

NEWS DESK

DEFENDER AND GLASTONBURY FESTIVAL REUNITE FOR AN EPIC SUMMER 2025 ADVENTURE

PR News Desk 25/06/2025

Marking the third year as Glastonbury’s Official Vehicle Partner, a fleet of Defender electric hybrids will again support the iconic music festival as the brand continues to champion adventure and epic experiences at the legendary event. Defender is providing 35 vehicles to the UK-based festival for 2025, with a total of 25 Defender 110 plug-in […]

Automotive Events

Land Rover launches inaugural Defender Trophy global competition

Arnold Pinto 24/06/2025

Focus on off-roaders Land Rover will organise the inaugural Defender Trophy competition, offering selected participants from key markets a place in a global off-road driving challenge. The event is designed to inspire global change for conservation while testing vehicle handling and navigation skills in remote and rugged terrain. Land Rover has previously run similar

NEWS DESK

DEFENDER TROPHY: AN EPIC ADVENTURE CHALLENGE SUPPORTING TUSK. ARE YOU MADE FOR IT?

PR News Desk 19/06/2025

Defender is looking for individuals with an unstoppable spirit of adventure to take on anew kind of competition. The new Defender Trophy is inspired by Trophy and Challenge events of the past but will create its own legacy across three demanding rounds of training and competition. Only those who embrace the impossible, with a passion […]

NEWS DESK

CALLING CONSERVATION AND HUMANITARIAN HEROES –ENTRY TO NEW ‘DEFENDER AWARDS’ INITIATIVE CLOSES ON 16 JUNE

PR News Desk 09/06/2025

The deadline for entries to the inaugural Defender Awards is just days away, with the entry portal set to close on 16 June. Non-profit charities and organisations intending to enter the new awards are advised to complete their submissions ahead of the closing date. The international initiative will champion and support local conservation and humanitarian […]

NEWS DESK

DAKAR RALLY STAGE-WINNER SARA PRICE TO RACE FOR DEFENDER IN 2026

PR News Desk 16/05/2025

Defender has signed trailblazing American rally driver, former motocross champion and four-time Dakar Rally stage winner Sara Price to compete in the 2026 edition of the world’s most epic long-distance off-road race. Signing Sara sees Defender complete its world-class driver line-up ahead of the adventure brand making its competitive manufacturer team debut in the 2026

NEWS DESK

DEFENDER COMPLETES FIRST RALLY-RAID PROTOTYPE TEST AND SIGNS DAKAR RALLY LEGEND

PR News Desk 07/05/2025

Original British adventure brand Defender has accelerated its preparations for entering the World Rally-Raid Championship (W2RC) by completing prototype test activity in Morocco with the Defender Dakar D7X-R, in addition to signing two stellar drivers. Fourteen-time Dakar Rally winner Stéphane Peterhansel will join the Defender Rally team for the ultimate epic adventure,

NEWS DESK

DEFENDER CEMENTS COMMITMENT TO WOMEN’S RUGBY AS PRINCIPAL PARTNER OF WOMEN’S RUGBY WORLD CUP 2025

PR News Desk 14/04/2025

As principal partner of the Women’s Rugby World Cup 2025, Defender reinforces its commitment to the sport as the women’s game experiences unprecedented growth in popularity around the world.    Driven by a determined human purpose, the partnership represents a celebration and empowerment of female strength, resilience and capability from grassroots through to the

NEWS DESK

DEFENDER PLEDGES SUPPORT FOR LOCAL CONSERVATION AND HUMANITARIAN HEROES WITH NEW ‘DEFENDER AWARDS’ INITIATIVE

PR News Desk 02/04/2025

Original British adventure brand, Defender, has launched the inaugural Defender Awards initiative to champion and support local conservation and humanitarian heroes. The £1m commitment sees the brand extend its unwavering support for conservation and humanitarian causes, following 70 years of partnership with the British Red Cross and 20 years of collaboration with African

NEWS DESK

Defender Teams Up with Sole DXB as the Official Vehicle Partner for 2024

PR News Desk 11/12/2024

Defender, the icon of rugged capability and adventurous spirit, is thrilled to announce its partnership with Sole DXB as the Official Vehicle for the 2024 festival. Renowned for its bold celebration of music, art, and culture, Sole DXB mirrors the boundary-breaking essence that defines Defender’s heritage and future. Bringing together symbols of exploration, one mastering

NEWS DESK

UNSTOPPABLE PARTNERSHIP: DEFENDER AND TUSK TAKE CONSERVATION INTO A NEW ERA

PR News Desk 02/12/2024

Defender has today announced an extension to its enduring partnership with leading conservation charity Tusk. The commitment, which builds on almost 20 years of collaboration, will see Defender significantly increase its support with enhanced vehicle provision and grant funding to new flagship projects. The renewed partnership will support six of Tusks project partners;

Automotive Business

Defender signs car partnership with Dakar Rally

Arnold Pinto 28/11/2024

Beginning from the 2025 edition British automaker Defender has unveiled a meaningful partnership with the Dakar Rally, solidifying its position as the official car partner of the legendary rally event from 2025 to 2028. This partnership is a significant milestone for Defender and the Dakar Rally, marking a new era of collaboration. From 2026, Defender […]

NEWS DESK

DEFENDER MARKS 70 YEARS OF ITS LANDMARK HUMANITARIAN CHARITY PARTNERSHIP WITH BRITISH RED CROSS

News Desk 31/07/2024

Defender will celebrate a landmark moment in its relationship with the British Red Cross as it marks 70 years of its humanitarian partnership – one of the longest-standing charity partnerships of its kind in the world. Defender can trace its roots back to the very first Series Land Rover, which made its world debut at the […]

Automotive

Land Rover unveils all-new Defender Octa

News Desk 13/07/2024

Tough and luxurious as a diamond In a bold stride forward for the venerable British marque, Land Rover has unveiled the Defender Octa. Having made its grand debut at the Goodwood Festival of Speed, this new iteration of the iconic Defender promises unique capability and refinement, combining the rugged spirit of its predecessors with cutting-edge […]

NEWS DESK

NEW DEFENDER OCTA SET FOR GLOBAL DYNAMIC DEBUT AT GOODWOOD FESTIVAL OF SPEED

News Desk 27/06/2024

New Defender OCTA will make its global dynamic debut at Goodwood Festival of Speed on 11-14 July: the fastest Defender to have ever tackled the famous hillclimb on the Duke of Richmond’s West Sussex estate.The V8 Twin Turbo-powered high-performance all-terrain hero will be unleashed on the 1.16-mile course just one week after its 3 July […]

NEWS DESK

DEFENDER TAKES LUXURY ADVENTURE TO NEW HEIGHTS WITH GREATER CHOICE AND MORE POWER

News Desk 08/05/2024

Defender is taking luxurious adventure to a new level with a suite of enhancements across the brand line-up, while the introduction of a new 110 Sedona Edition and simplified specification levels make it easier than ever to pick the perfect Defender.Passenger comfort is taken up a notch with a new Signature Interior Pack and, for […]

NEWS DESK

GROUNDBREAKING NEW DEFENDER OCTA

News Desk 25/04/2024

New Defender OCTA, the high-performance all-terrain hero from original British adventure brand Defender, will be revealed on 3 July 2024, following a series of exclusive client preview events and the completion of its exhaustive testing and development programme. Ahead of the global reveal, prospective clients for the first year’s Defender OCTA allocation are invited to